According to FIFA-led analysis, the 2018 World Cup in Russia witnessed a staggering €136 billion ($141 billion) in global betting activity. However, Flutter, a prominent betting operator, expects the upcoming edition of the tournament to surpass those levels. With the participation of countries like the USA and Australia, Flutter’s FanDuel and Sportsbet brands anticipate heightened customer engagement. The operator also highlights the significance of its Risk and Trading operation in determining the overall outcome for Flutter, considering its expanding global customer base and potential exposures in various markets.
Betting Figures and Liability:
Flutter estimates that the total amount wagered during the 2018 World Cup will be surpassed in the upcoming tournament. The performance of specific countries will play a crucial role in determining the final figure. However, the involvement of the USA and Australia is expected to drive greater customer engagement for FanDuel and Sportsbet. Notably, Flutter identifies the USA winning the tournament as its most significant liability in the outright book, with three times the liability compared to Argentina, the second-highest.
Role of Risk and Trading Operation:
Flutter emphasizes the vital role played by its Risk and Trading operation in shaping the outcome for the company. As Flutter’s customer base becomes increasingly global, the Risk and Trading team meticulously considers factors such as the unique timing, location, and climate of the tournament. They utilize a sophisticated simulator that runs thousands of tournament simulations, taking into account variables such as the form and fitness of players, to predict a unique winner.
Favorites and Odds:
Flutter has priced Brazil, the current favorite, at 7/2 to win the World Cup. England’s captain, Harry Kane, is the frontrunner for the Golden Boot with odds of 15/2. These odds reflect Flutter’s careful assessment of the tournament’s dynamics and the performance of individual players.
Expectations and Global Customer Interest:
The World Cup is undeniably the most significant betting event of the year, and Flutter anticipates considerable customer interest worldwide. With the participation of important markets such as the USA, Australia, Spain, and Brazil, Flutter expects substantial betting activity. In the UK and Ireland alone, Flutter’s brands are projected to handle over £300 million in stakes.
As the 2023 FIFA World Cup approaches, Flutter Entertainment Group anticipates setting new records in betting figures. With the participation of key countries and the engagement of its global customer base, the operator expects a surge in betting activity. Flutter’s Risk and Trading operation, employing advanced simulation techniques, plays a crucial role in assessing various factors to predict the tournament’s outcome accurately. As the world eagerly awaits the tournament, Flutter remains at the forefront of providing an exhilarating betting experience for football enthusiasts worldwide.