William Hill, a prominent player in the world of horseracing, is set to bolster its influence in the Irish horseracing scene. The bookmaker recently announced the addition of four distinguished figures as brand ambassadors, signaling a strategic move to deepen its roots in the vibrant Irish racing community. The quartet, comprising trainer Gavin Cromwell, accomplished jockeys J J Slevin and Sean Flanagan, and renowned presenter/broadcaster Jane Mangan, is expected to contribute significantly through insightful blogs and engaging video content across William Hill’s social media platforms.
Gavin Cromwell – A Noteworthy Presence at Cheltenham Festival:
Gavin Cromwell, a seasoned trainer with a remarkable track record at the prestigious Cheltenham Festival, joins William Hill’s team of ambassadors. With his wealth of experience, Cromwell is poised to provide valuable insights into major racing events, offering followers a behind-the-scenes look into the world of training and preparation.
J J Slevin and Sean Flanagan – Accomplished Jockeys Taking the Lead:
Accomplished jockeys J J Slevin and Sean Flanagan bring their racing expertise to the forefront as William Hill ambassadors. Their firsthand experiences on the track and in the saddle will be shared through blogs and engaging video content, providing racing enthusiasts with a deeper understanding of the dynamics and challenges faced by jockeys.
Jane Mangan – A Versatile Presenter and Broadcaster:
Jane Mangan, a respected presenter and broadcaster, adds a dynamic element to William Hill’s ambassador lineup. With her unique perspective and communication skills, Mangan is set to contribute engaging content that goes beyond the racetrack, creating a more holistic experience for the audience.
Extension of Sponsorship for William Hill Champion Chase:
In a strategic move, William Hill has extended its sponsorship of the William Hill Champion Chase at the Punchestown Festival for the next three years. This commitment underscores the bookmaker’s dedication to supporting key events in the Irish horseracing calendar.
Additional Sponsorships for Key Races:
In tandem with the ambassador appointments, William Hill has announced additional sponsorships for prominent races, including the William Hill Boyne Hurdle at Navan on 11 February. This move further solidifies the bookmaker’s commitment to elevating the profile of Irish horseracing.
Partnership with Off The Ball – Expanding Horizons:
William Hill has forged a strategic partnership with Off The Ball, a prominent Irish sports media company. This collaboration is set to bring joint-branded live horse racing events to audiences across Ireland, encompassing podcasts, radio shows, website features, and live digital content. The inaugural event, scheduled for 1 February ahead of the Dublin Racing Festival, will showcase the collective expertise of all four newly appointed ambassadors.
Andrew McCleave, Head of Marketing at William Hill (Ireland), expressed enthusiasm about the bookmaker’s long and proud history in horseracing, particularly in the UK, and its strategic positioning at the heart of racing in Ireland for 2024. The addition of Gavin Cromwell, J J Slevin, Sean Flanagan, and Jane Mangan as ambassadors, coupled with extended sponsorships and a collaborative partnership with Off The Ball, signifies William Hill’s commitment to creating a more immersive and engaging horseracing experience for fans in Ireland. As the racing season unfolds, these initiatives are poised to elevate William Hill’s presence in the dynamic world of Irish horseracing.