FairPlay Sports Media has marked a groundbreaking achievement with the acquisition of Quarter4, a deep-learning neural network company specializing in sporting outcome predictions and data analytics. This move sets the stage for significant advancements in FairPlay’s data and technology capabilities, promising immediate improvements across its diverse brands.
Strategic Integration for Immediate Improvements:
FairPlay’s acquisition of Quarter4 signifies a strategic leap forward for the sports media group. The integration of Quarter4’s deep-learning neural network technology into FairPlay’s existing data and tech platform opens doors for immediate improvements across various brands. This move aims to enhance the overall user experience for operators, players, and publishers within the FairPlay ecosystem.
Impact on Oddschecker and Super Bowl Weekend:
Oddschecker, a prominent brand under FairPlay Sports Media, currently provides insights into major events like the NFL, NBA, and NHL. The timing of this acquisition is particularly noteworthy with the upcoming Super Bowl weekend, during which Oddschecker is expected to play a crucial role. Last year, over 100 million bets were recorded during the Super Bowl weekend by GeoComply. The incorporation of Quarter4’s technology is poised to elevate Oddschecker’s capabilities, providing more accurate predictions and in-depth analyses for a heightened betting experience.
Content Enrichment for FairPlay Partners:
Beyond its brands, FairPlay’s strategic move also benefits its partners, including Forbes and Dazn. With Quarter4’s technology in the mix, these partners can offer content with greater detail and sophistication compared to traditional ‘tip’ pieces. This content enrichment is expected to generate increased readership and enhance reader retention, setting FairPlay apart in the competitive sports media landscape.
FairPlay’s CEO Perspective:
Stuart Simms, the CEO of FairPlay Sports Media Group, expresses the significance of this acquisition as a milestone for the group. Simms emphasizes how Quarter4’s unique insights and smarter behavioral analytics capabilities will complement FairPlay’s already market-leading data and tech platform. The goal is to unleash a more robust and differentiated user experience for FairPlay’s global audience.
Quarter4’s CEO Outlook:
Kelly Brooks, CEO, and Co-Founder of Quarter4 shares enthusiasm about the deeply integrated working relationship with FairPlay. Having previously partnered with Oddschecker as a client, Brooks highlights the technical synergies between Quarter4 and the FairPlay Group. The collaboration aims to deliver enhanced value to various partners worldwide, leveraging the mutual advantages of this strategic deal.
FairPlay Sports Media’s acquisition of Quarter4 marks a significant step forward in the realm of sports data analytics. The integration of Quarter4’s technology promises immediate enhancements across FairPlay’s brands, impacting not only the betting experience on platforms like Oddschecker but also enriching content for partners like Forbes and Dazn. As the sports media landscape continues to evolve, FairPlay’s strategic move positions the group at the forefront of innovation, providing a glimpse into the future of predictive analytics in the sports industry.