Global gaming powerhouse Light & Wonder is set to captivate audiences at ICE London 2024 with a dazzling array of innovative offerings. As part of its “Year of the Dragon” festivities, the company will unveil three dragon-themed slot machine games alongside an eclectic mix of titles, including licensed content inspired by popular series like Squid Game. From land-based casinos to the thriving iGaming market, Light & Wonder aims to showcase its prowess as a cross-platform global games leader.
Dragon-Themed Extravaganza:
Headlining the dragon-themed games making their ICE debut is Dragon Train, a sensation in the Australian market. Joining the celebration are Dragon Spin Cross Link and Dragon Jin Long Jin Bao, promising an immersive experience for players worldwide.
Licensed Content Bonanza:
Light & Wonder’s portfolio extends beyond traditional offerings, featuring licensed content such as Frankenstein and the sensational Squid Game. The Squid Game slots transport players into the gripping world of the Netflix series, integrating iconic games like Red Light, Green Light and Tug of War.
Player-Favorites and More:
The company will also showcase well-loved titles like Duo Fu Duo Cai Grand and Jin Ji Bao Xi Grand, ensuring a diverse and engaging experience for casino-goers. With an eye on the online space, iGaming enthusiasts can look forward to titles like “Squid Game One Lucky Day” as Light & Wonder unveils its content roadmap.
Innovations in Gameplay:
Light & Wonder’s commitment to elevating the player experience is evident in its innovations in the multiplayer space. Attendees will get an exclusive look at upcoming enhancements to the network jackpot capabilities, including marketing jackpots powered by Flows, a third-party technology company.
Hardware Marvels:
The gaming experience extends to the hardware front, where Light & Wonder introduces the COSMIC gaming machine. Boasting revolutionary fiber-optic lighting and advanced animations, this cabinet promises an immersive journey. The globally available KASCADA Dual Screen cabinet will also debut in the UK gaming market, featuring dual high-resolution 27-inch monitors for crystal-clear graphics.
Table Games and Systems Excellence:
Beyond slot machines, Light & Wonder will impress with its table games, including the progressive system GM ATLAS, the QUARTZ cabinet, SHUFFLESTAR, and the I-DEAL Plus single deck shuffler. On the systems front, the company will exhibit its end-to-end cross-platform suite of solutions, anchored by the system-agnostic global platform L&W ENGAGE. This platform empowers operators to curate a seamless customer journey at every touchpoint, irrespective of location, vertical, or platform.
Market-Specific Offerings:
Demonstrating a keen understanding of regional preferences, Light & Wonder will present top-performing titles tailored for the EMEA market, including Dragon Train and Hot Hot Blazing Lock. The UK market will witness the debut of Rainbow Riches Loco Motion, promising players an engaging experience with exciting bonuses featuring expanding wilds.
Light & Wonder’s presence at ICE London 2024 is a testament to its commitment to innovation, player satisfaction, and global leadership in the gaming industry. From dragon-themed slot extravaganzas to licensed content inspired by cultural phenomena, the company’s diverse showcase promises an exhilarating experience for attendees. As gaming enthusiasts eagerly anticipate the unveiling of cutting-edge hardware and technological advancements, Light & Wonder stands poised to leave an indelible mark on the world of gaming.