Playtech, a leading company in the gambling industry, is making significant strides in Italy’s gaming market. This latest development follows Playtech’s recent partnership with Lottomatica for its iPoker service. Paolo Marchi, Managing Director at AdmiralBet, expressed his confidence in the collaboration, emphasizing Playtech’s unrivaled success in the poker sector. Marat Koss, VP of Interactive Gaming at Playtech, also expressed excitement about the new partnership, highlighting AdmiralBet’s rapid growth in the Italian poker market. These announcements come on the heels of Playtech’s impressive financial results, with a remarkable 73% revenue rise in H1 2022.
Playtech’s Strategic Focus on Italy:
Playtech has strategically chosen to concentrate its growth efforts in Italy, evident through its recent partnerships and investments in the country’s gambling sector. By expanding its presence in Italy, Playtech aims to tap into the thriving market and position itself as a leader in the industry.
The iPoker Network:
The iPoker network, operated by Playtech, serves as the backbone for AdmiralBet’s poker offerings. With Playtech’s proven track record and commitment to poker, AdmiralBet recognized the company as the ideal partner for enhancing its poker services and expanding its market share in Italy. This collaboration allows AdmiralBet to leverage Playtech’s expertise and strengthen its position in the Italian poker landscape.
Playtech’s Dedication to Poker:
Despite the evolving landscape of the poker sector, Playtech remains steadfast in its commitment to the game. The company continues to invest in enhancing its poker product and expanding its network, ensuring that it stays at the forefront of the industry. Playtech’s dedication to poker is further reinforced by its partnership with AdmiralBet, as it recognizes the operator as one of Italy’s fastest-growing poker providers.
Impressive Financial Performance:
Playtech’s strong financial results in H1 2022 demonstrate the effectiveness of its strategic initiatives. The company achieved a significant revenue increase of 73%, amounting to €792.3m ($777.9m) for the first six months of the year. This positive performance exceeded expectations and reflects the substantial progress made by Playtech in achieving its objectives.
Playtech’s recent expansion in Italy through partnerships with AdmiralBet and Lottomatica underscores its strategic focus on the country’s gambling market. The collaboration with AdmiralBet as a network provider for its iPoker service solidifies Playtech’s position as a leader in the poker sector. With its unwavering commitment to poker and exceptional financial performance, Playtech is poised for continued success in Italy and beyond.