In a strategic move to solidify its standing in the Italian online gaming market, RubyPlay has joined forces with Microgame, a prominent brand known for its influence in the industry. With over 50 licensed operators already under its umbrella, Microgame aims to diversify its game portfolio by incorporating RubyPlay’s offerings, enhancing the overall gaming experience for its extensive customer base.
Expansion in Key Market:
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about the collaboration, highlighting Italy as a key market for their expansion. Noting unprecedented performance in the country, the partnership with Microgame is seen as a pivotal step to reach an even wider audience. The expansive customer base and operator reach of Microgame set the stage for a successful venture.
Smooth Integration Process:
Dr. Loz extended gratitude to Microgame for a swift and smooth integration process. This seamless collaboration is anticipated to benefit both companies and provide Italian players with an enriched gaming library. The confidence in the success of this partnership reflects RubyPlay’s strategic approach to market expansion.
Microgame’s Commitment to Innovation:
Marco Benendo, General Director at Microgame, emphasized the company’s commitment to innovation in the online casino sector. The integration of RubyPlay’s games aligns with Microgame’s strategy to offer up-to-date products that resonate with modern market trends. The addition of high-quality entertainment options is expected to further solidify Microgame’s leadership position in the Italian gaming market.
Collaborative Momentum:
The partnership with Microgame adds to RubyPlay’s recent series of collaborations, including a notable alliance with Slotegrator and an expanded partnership with PokerStars. These collaborations signal RubyPlay’s proactive efforts to tap into new markets, with a specific focus on the Spanish and Romanian gaming landscapes.
RubyPlay’s strategic partnership with Microgame represents a significant move in the competitive Italian online gaming market. The collaboration is poised to bring a diverse range of games to Microgame’s extensive network, offering Italian players an enhanced and contemporary gaming experience. As both companies continue their commitment to innovation and market expansion, the collaboration is expected to yield positive results, solidifying their positions in the ever-evolving online gaming industry.