In a groundbreaking move, Kambi Group has unveiled its latest module, Tzeract, as part of its turnkey sportsbook system. Tzeract, a trading division powered by artificial intelligence (AI), aims to redefine the sports betting experience by leveraging cutting-edge technology. Developed and tested since 2022, this module brings a new level of intelligence to the Kambi sportsbook, integrating mathematic and engineering expertise for unparalleled effectiveness.
Advanced AI Technology:
Tzeract employs up-to-date machine learning and AI technologies to automate odds, creating a dynamic and responsive betting environment. The system is designed to enhance both pre-match and live betting experiences, ensuring accuracy and efficiency in odds compilation.
Margin-Driven Pricing:
The pre-match pricing of Tzeract is meticulously driven by margins, providing a strategic approach to odds calculation. This feature not only optimizes the betting experience for users but also ensures a balanced and competitive sportsbook ecosystem.
Integration Flexibility:
Kambi emphasizes the flexibility and customizability of Tzeract’s integration. Operators can seamlessly integrate the trading division using a singular API, consolidating multiple odds feeds into a unified stream. This integration allows operators to tailor their sports and leagues packages or adopt a comprehensive sports offering based on their preferences.
Finnplay’s Partnership with Golden Whale:
Recent developments in the gambling sector showcase a growing trend towards integrating AI and machine learning. Finnplay’s collaboration with Golden Whale exemplifies the industry’s commitment to leveraging advanced technologies to enhance user experiences and stay ahead of the competition.
Challenges Faced by 888poker:
However, the rise of AI in the gambling sector also presents challenges. The case of 888poker having to refund over $362,893 to players due to the use of AI poker bots underscores the need for robust measures to ensure fair play and maintain the integrity of online gaming platforms.
Accessibility and Availability:
Tzeract is now available as a standalone module, opening new possibilities for operators seeking to integrate AI-driven trading capabilities into their existing sportsbook systems. This accessibility ensures a wider reach for the innovative technology, fostering its adoption across the gambling industry.
User-Friendly Integration:
Kambi’s description of Tzeract’s integration as ‘flexible’ and ‘customizable’ highlights its user-friendly nature. Operators have the freedom to build their own sports and leagues packages or opt for a comprehensive sports offering, tailoring the integration to suit their specific requirements.
As AI continues to shape the landscape of the gambling industry, Kambi Group’s Tzeract emerges as a pioneering solution, elevating the sports betting experience through intelligent automation. The module’s combination of advanced technology, margin-driven pricing, and integration flexibility positions it as a game-changer in the realm of online sportsbooks, offering operators a powerful tool to stay competitive in an ever-evolving market.