In a strategic move, Pragmatic Play and iGP have joined forces to integrate Pragmatic Play’s extensive slot portfolio into iGP’s cutting-edge iGaming Deck platform. This collaboration aims to provide players in diverse jurisdictions seamless access to popular Pragmatic Play titles, including classics like Sugar Rush, Gates of Olympus, and Sweet Bonanza, alongside newer releases such as Gates of Olympus 1000, Sugar Rush 1000, and Pompeii Megareels Megaways.
iGaming Deck: Elevating the Operator Experience
iGaming Deck, a centralized aggregation hub developed by iGP, stands at the forefront of this collaboration. The platform serves as a comprehensive gaming space for operators, offering a meticulously curated collection of casino games. Notably, the integration is facilitated by a single API, simplifying the process for operators. iGaming Deck also provides operators with insightful dashboards, offering a comprehensive overview of casino activity. To further enhance the integration process, technical support is readily available.
Elliott Banks, iGP Sales Director, expressed enthusiasm about the partnership, stating, “To have Pragmatic Play as a partner is fantastic for iGaming Deck and the wider iGP business. Being able to seamlessly deliver their games via our cloud-based API game aggregator will make iGP’s offering to operators even more compelling and immediately provides our current partners with an enhanced experience for their customers.”
Strategic Management Appointments at iGP
The announcement of this collaboration comes on the heels of significant senior management appointments at iGP. Inesa Glazaite and Michael Baker-Mosley have been appointed as Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO), respectively. These strategic appointments are part of iGP’s restructuring efforts to strengthen its leadership team. The final piece in this restructuring puzzle was the addition of Juan Carlos Diaz Dellepiane as Commercial Director in November. Diaz Dellepiane will focus on developing ventures in Latin America and the Caribbean, aligning with iGP’s expansion strategy.
Pragmatic Play’s Dynamic Partnerships: A Continuous Trend
Pragmatic Play’s collaboration with iGP is part of the company’s proactive approach to forming strategic partnerships. Notably, the company has recently entered into a multi-year deal with iGameMedia, aiming to revolutionize sports streaming through ultra-low latency technology. This partnership leverages iGameMedia’s OnePlatform streaming solution, designed to simplify integration processes and enhance in-play betting products. The incorporation of AI-powered mapping through the OneMap product showcases Pragmatic Play’s commitment to cutting-edge solutions in the rapidly evolving iGaming landscape.
A Synergistic Approach for Future Growth
The partnership between Pragmatic Play and iGP represents a symbiotic relationship, where Pragmatic Play’s rich gaming portfolio seamlessly integrates into iGP’s innovative iGaming Deck platform. This collaboration not only enhances the gaming experience for players across jurisdictions but also provides operators with a streamlined solution for offering diverse and engaging casino games. As iGP continues its strategic restructuring and Pragmatic Play actively forges dynamic partnerships, the synergy between these industry leaders sets the stage for future growth and innovation in the iGaming sector.