In an exciting development, gaming giant Aristocrat has inked a significant deal to acquire Roxor Gaming, a move that marks a strategic leap in expanding their presence across North America and the UK. Currently, Roxor’s platform is live in New Jersey, and both companies are eager to replicate this success on a global scale.
Complementary Strengths Unite:
Noel Hayden, Executive Chairman of Roxor Gaming Board, expressed his enthusiasm for the deal, highlighting the perfect synergy between the two companies. He noted, “I am delighted to see this deal signed, as I feel it brings together two great companies that complement each other perfectly.” With a sentimental nod to Roxor’s 20-year legacy, Hayden sees this partnership as a significant milestone for Roxor Gaming and anticipates a promising road ahead.
Regulatory Milestone on the Horizon:
While the deal is still pending regulatory approval and customary closing conditions, it is expected to conclude early in 2023. This acquisition is poised to reshape the landscape of online real-money gaming (RMG) as these industry leaders join forces.
Aristocrat’s Strategic Move:
Mitchell Bowen, CEO of Online RMG at Aristocrat, sees Roxor as an excellent fit for Aristocrat, aligning seamlessly with their strategy to scale in online RMG. “This acquisition is another step forward in Aristocrat’s strategy to scale in online RMG. We look forward to growing together with the talented Roxor team,” remarked Bowen.
Roxor’s Perfect Timing:
Josh Morris, General Manager of Roxor Gaming, emphasized the opportune timing of the deal for Roxor Gaming’s expansion plans. He stated, “This deal has happened at the perfect time for Roxor Gaming as we look to expand and grow through new partnerships in the US and UK markets.” Morris believes that the combined strengths of Roxor and Aristocrat create a significant opportunity to build the most entertaining and widely adopted iGaming solution in the market.
Aristocrat’s Financial Performance:
Earlier in the year, Aristocrat reported an impressive 23% revenue increase for the first six months ending in March, amounting to AU$2.75 billion (US$1.92 billion). This financial success sets the stage for the company’s ambitious expansion plans and strategic acquisitions.
Looking Ahead:
As the global gaming industry continues to evolve, this acquisition positions Aristocrat as a key player in the online RMG sector. The collaboration with Roxor Gaming not only strengthens Aristocrat’s market presence but also signifies a commitment to delivering innovative and entertaining gaming experiences to a broader audience.
The Aristocrat-Roxor Gaming acquisition is a pivotal moment in the gaming industry, signaling a dynamic shift in the online RMG landscape. The amalgamation of their expertise, resources, and market reach holds the potential to redefine the iGaming sector. With regulatory approval pending, all eyes are on the early months of 2023 when this transformative deal is expected to reach its conclusion.