Light & Wonder, a prominent player in the iGaming industry, recently unveiled an extended partnership with Everi Digital, the online gaming arm of Everi Holdings (EVRI). This strategic move marks a significant step forward in Light & Wonder’s quest for global expansion and market dominance.
Partnership Expansion with Everi Digital:
In a bid to enhance its offerings, Light & Wonder has solidified its collaboration with Everi Digital, renowned for its diverse portfolio encompassing both land-based and digital gaming solutions. Under the revamped agreement, customers of Light & Wonder in the UK will enjoy access to a curated selection of games sourced from Everi Digital’s extensive repertoire. Initially, this collection will feature titles from Everi Digital’s impressive 70-strong catalogue, seamlessly integrated into Light & Wonder’s existing online ecosystem. Moreover, the partnership extends beyond the UK, with Italy poised to be among the first beneficiaries. Italian players can anticipate access to Everi Digital’s captivating titles commencing in the summer of 2024. As the year unfolds, additional European markets will be granted exclusive access to Everi Digital’s games, with plans for expansion into South America slated for the first quarter of 2024.
Impact and Implications:
This expanded collaboration signifies a paradigm shift in the iGaming realm, ushering in a new era of enriched gaming experiences for players across diverse regions. By leveraging Everi Digital’s innovative content, Light & Wonder is poised to captivate a broader audience base, fueling the growth trajectory of its iGaming business. Jordan Brent, VP of Digital Commercialisation at Everi Holdings, underscores the significance of this collaboration in unlocking new avenues for delivering engaging gaming entertainment experiences to untapped markets. The synergistic partnership between Light & Wonder and Everi Digital is poised to redefine industry standards and reshape the competitive landscape.
Diversification Strategies:
In tandem with its alliance with Everi Digital, Light & Wonder has embarked on a series of strategic initiatives to diversify its market reach and fortify its position as a global gaming leader. A recent aggregation deal with 1X2 Network underscores Light & Wonder’s commitment to expanding its footprint in the US market, paving the way for the introduction of cutting-edge content to American players. Furthermore, the partnership forged with bet365 in Greece accentuates Light & Wonder’s proactive approach towards catering to localized preferences, thereby enhancing accessibility to premium gaming content such as Jin Ji Bao XI Endless Treasures and Lock it Link Diamonds. These strategic maneuvers underscore Light & Wonder’s agility and adaptability in navigating the dynamic iGaming landscape, cementing its status as an industry frontrunner.
Light & Wonder’s extended partnership with Everi Digital marks a pivotal juncture in the company’s quest for global expansion and innovation. Through strategic alliances and diversification efforts, Light & Wonder is poised to redefine the iGaming experience, catering to the evolving needs and preferences of players worldwide. As the iGaming landscape continues to evolve, collaborations of this nature serve as catalysts for driving growth, fostering innovation, and shaping the future of gaming. With a steadfast commitment to excellence and a keen focus on customer satisfaction, Light & Wonder is poised to chart new horizons and leave an indelible mark on the ever-evolving world of iGaming.