PlayOjo Casino, for the second consecutive year, has clinched the prestigious title in the “Best Use of Social Media for Entertainment” category. This year’s victory revolves around a captivating marketing campaign featuring Love Island celebrity Olivia Bowen.
The Winning Campaign:
In a cleverly crafted three-minute video reminiscent of 1970s or 80s safe sex educational films, Olivia Bowen dons a lab coat to dispense safer gambling tips. Laden with innuendos and humor, the ad not only captivates but also educates, resonating well with the target audience. PlayOjo’s Chief Marketing Officer, Peter Bennett, attributes this success to the campaign’s shareability on platforms like Instagram and Facebook, reflecting the brand’s prowess in leveraging social media for engagement.
Recognition and Competition:
Despite clinching the top spot in the “Best Use of Social Media for Entertainment” category, PlayOjo fell short in the “Best Use of Instagram” category, a title it secured in 2021. This setback, however, does little to diminish the brand’s overall achievement. Competing against formidable contenders like Netflix UK’s #Nestflix campaign, PlayOjo’s victory underscores its innovative approach and ability to stand out in a crowded digital landscape.
Focus on Player Safety:
Peter Bennett emphasizes that player safety remains paramount in PlayOjo’s marketing endeavors. The Safe Bets campaign, executed in collaboration with marketing agency Cubaka, exemplifies this commitment. By seamlessly integrating responsible gambling messaging into engaging content, PlayOjo not only entertains but also educates its audience, fostering a culture of safe and enjoyable gaming experiences.
Gratitude and Acknowledgment:
Expressing gratitude to the team and agency behind the successful campaign, Peter Bennett extends his thanks to the judges for recognizing PlayOjo’s efforts. This acknowledgment underscores the collaborative nature of the endeavor and highlights the importance of industry recognition in validating the brand’s strategic approach to social media engagement.
PlayOjo’s consecutive triumph in the UK Social Media Awards underscores its prowess in leveraging social platforms for entertainment while upholding a steadfast commitment to player safety. As the digital landscape evolves, PlayOjo continues to innovate and inspire, setting new benchmarks for excellence in social media marketing within the entertainment industry.