In a groundbreaking move to prioritize health and safety, iCleanse and Mohegan Sun have joined forces to deploy 15 Swift UV units across the resort. These cutting-edge devices not only disinfect smartphones rapidly using UV light but also serve as platforms for targeted digital advertising. This strategic partnership aims to elevate health standards within the resort while enhancing guest experiences.
Enhancing Health and Safety Measures:
The partnership between iCleanse and Mohegan Sun signifies a commitment to enhancing health and safety measures within the resort. By deploying Swift UV units, the resort takes proactive steps to mitigate the spread of pathogens, including Covid-19, RSV, and influenza. Amidst the cold and flu season, guests can now enjoy an added layer of protection against harmful germs.
Innovative Technology Integration:
Chris Allen, CEO of iCleanse, highlights the significance of integrating ultraviolet technology with place-based advertising. This innovative approach not only ensures rapid smartphone disinfection but also delivers dual benefits to merchants and organizations with public spaces. The Swift UV units seamlessly blend health protection with promotional opportunities, revolutionizing the way businesses prioritize cleanliness and customer engagement.
Strategic Placement and Functionality:
The Swift UV units installed throughout Mohegan Sun are strategically placed in high-traffic areas, including casinos, the Mohegan Sun Arena, the Shops at Mohegan Sun, and the Sky Tower hotel lobby. This comprehensive deployment ensures maximum coverage and accessibility for guests. Additionally, the units are capable of disinfecting any standard smartphone and case, catering to the diverse needs of visitors.
Multi-Purpose Utility:
Kimberly Noto, Mohegan Sun CMO, underscores the multi-purpose utility of Swift UV units. Beyond their primary function of disinfecting smartphones, these devices also serve as platforms for site-specific promotional videos. By leveraging on-site advertising, Mohegan Sun enhances guest experiences while promoting its entertainment offerings and promotions. This innovative approach exemplifies the resort’s commitment to providing a healthier environment without compromising on guest engagement.
Adaptability Across Industries:
iCleanse’s Swift UV technology transcends the hospitality sector, offering adaptability to various public spaces. Airports, hotels, healthcare facilities, and more can benefit from the rapid disinfection capabilities and promotional opportunities provided by Swift UV units. This versatility underscores the broader impact of innovative technology in prioritizing public health and safety across industries.
Integration with Sustainable Initiatives:
In December 2023, Mohegan Sun made headlines by partnering with Tesla to unveil Connecticut’s first Tesla Electric Vehicle Showroom at the resort. This milestone marked a significant step towards promoting zero-emission vehicle sales within the state. The integration of sustainable initiatives further reinforces Mohegan Sun’s commitment to environmental responsibility and innovation.
The collaboration between iCleanse and Mohegan Sun represents a paradigm shift in health, hospitality, and technological innovation. By deploying Swift UV units, the resort not only prioritizes guest safety but also enhances customer engagement through targeted advertising. This holistic approach sets a new standard for cleanliness and customer experience in the hospitality industry, paving the way for future advancements in health-conscious innovation.