In a bold move set to redefine customer engagement in the hospitality sector, Light & Wonder, Inc has announced an unprecedented collaboration with SHR Group’s Allora CRS booking engine. This alliance aims to revolutionize the guest experience, offering operators unparalleled customization options through the integration of predictive analytics and personalized offers.
Unveiling Unprecedented Customization:
The cornerstone of this collaboration lies in the seamless integration of Allora CRS with Light & Wonder’s Engage loyalty platform. Through this integration, operators gain access to a wealth of data-driven insights, enabling them to tailor the guest experience based on predicted revenue value. This level of customization transcends traditional offerings, ensuring that guests not only secure the ideal room but also benefit from exclusive member rates and personalized incentives.
A Unified Approach to Customer Engagement:
What sets this collaboration apart is its holistic approach to customer engagement. By extending these capabilities to both the booking engine and call center, Light & Wonder ensures a consistent and seamless experience across all touchpoints. Whether guests choose to book online or prefer the personalized touch of a call center, they can expect a tailored experience that meets their unique preferences and requirements.
Empowering Operators, Elevating Experiences:
Jon Wolfe, President of Global Systems and Service at Light & Wonder, lauds the transformative impact of these advanced capabilities on the overall guest experience. Recognizing the pivotal role of hotel encounters in shaping customer perceptions, Wolfe emphasizes the empowerment of operators to deliver personalized experiences that resonate with guests on a deeper level. This commitment to excellence underscores Light & Wonder’s dedication to fostering long-term customer loyalty and satisfaction.
A Testament to Collaboration and Innovation:
Dan Edmonds, Vice President of Casino Strategy & Solutions at SHR Group, echoes this sentiment, emphasizing the strategic nature of the partnership. By leveraging the strengths of both companies, Allora CRS and L&W Engage offer a dynamic solution that sets new standards for customer engagement in the hospitality industry. This collaboration serves as a testament to the power of innovation and collaboration in driving meaningful change and delivering unparalleled value to operators and guests alike.
As the hospitality industry continues to evolve, the partnership between Light & Wonder and SHR Group stands as a shining example of innovation and collaboration. By harnessing the power of predictive analytics and personalized offers, operators can elevate the guest experience to new heights, fostering deeper connections and driving long-term loyalty. As this integrated solution becomes accessible to a wider audience, it heralds a new era of customer engagement, where customization and personalization reign supreme.