The current cost-of-living crisis has not deterred UK bettors, as data from Worldpay from FIS reveals a significant surge in betting volumes during the Euro 2022 final. With the upcoming World Cup 2022, expectations are even higher, especially if England progresses to the knockout stages. Worldpay’s Gaming Vertical Lead Senior Director, Alex Morgan-Moodie, provided valuable insights into the anticipated payment trends and betting volumes during these prestigious football tournaments.
Euro 2022 Final: Impressive Betting Figures
During the Euro 2022 final, an astonishing 2.5 million payments were processed, amounting to a total authorized value of approximately £50 million ($59 million). This remarkable volume highlights the enthusiasm and engagement of UK bettors during major sporting events.
World Cup 2022: Anticipated Surge in Betting Volumes
Worldpay from FIS predicts an even greater surge in betting volumes for the upcoming World Cup 2022, especially if England advances to the knockout stages. Morgan-Moodie estimated that the first World Cup match between Qatar and Ecuador would witness a staggering 7,000 payments per minute. The attractive timing of the game, scheduled for 4 pm local time in the UK, is expected to drive this influx of betting activity.
Home Nation Advantage: High Betting Volumes for England
Historical data supports the notion that betting volumes for England matches can reach up to 20% higher compared to other group stage encounters. UK bettors have a strong affinity for supporting their home nation, translating into increased wagering activity during England’s matches. This patriotism creates a significant impact on overall betting volumes.
The Influence of Match Timing on Betting Volumes
Morgan-Moodie’s analysis also revealed that the time of day a match takes place has a notable effect on betting volumes. Drawing insights from Euro 2022 data, it was observed that payments per minute were 15-20% higher in the evening compared to early afternoon and midday kick-off times. The timing of matches plays a crucial role in attracting higher levels of engagement from UK bettors.
Progressive Betting Volumes Throughout the Tournament
WorldPay’s data and Morgan-Moodie’s insights indicate that betting volumes are expected to build as the World Cup 2022 progresses. Drawing on the experience of Euro 2020, it was observed that UK sportsbooks processed a staggering 10,000 payments per minute before the kick-off between England and Denmark in the semi-final. This upward trend showcases the growing excitement and increased participation as the tournament reaches its decisive stages.
Despite the prevailing cost-of-living crisis, UK bettors have displayed an unwavering enthusiasm for major football tournaments. The Euro 2022 final witnessed a remarkable surge in betting volumes, setting the stage for even higher expectations during the upcoming World Cup 2022, particularly if England advances further. With insights from Worldpay from FIS and Alex Morgan-Moodie’s expertise, it is evident that the timing of matches, national team involvement, and tournament progression all play significant roles in driving betting activity. As these events unfold, it will be fascinating to witness the impact on betting volumes and the dynamic nature of UK bettors’ engagement.