The women’s football final witnessed an unprecedented surge in betting activity, reflecting the growing popularity and engagement with the sport. Across various platforms under Flutter’s umbrella, including Sky Betting & Gaming, Paddy Power, and Betfair, the final between two competitive sides generated staggering numbers.
Betting Trends and Preferences:
The final attracted over 840,000 bets across the three primary brands, with Sky Betting & Gaming noting a notable 76% preference for the home team. This data not only highlights the intense interest in the match but also sheds light on the strong inclination towards supporting the local team among bettors.
In-Play Betting Dynamics:
During the game, Sky witnessed 78,000 in-play bets, illustrating the dynamic nature of live betting and the audience’s eagerness to engage with the match as it unfolded. Additionally, the total stakes for the final exceeded £4.7 million, with £1.1 million attributed to in-play stakes on Sky Bet alone, underscoring the significant financial activity during the event.
Winning Moments and Missed Opportunities:
While 142 lucky punters correctly wagered on Chloe Kelly scoring in extra time, over 10,000 bettors placed their hopes on a penalty shootout, facing disappointment. Similarly, Alessia Russo emerged as the most backed player to score in-play, leaving many bettors expecting a different outcome.
Impact of Outcome Predictions:
Flutter’s brands saw 30,000 bets on England lifting the trophy, resulting in a substantial £580,000 payout on the win market. This emphasizes the influence of outcome predictions on betting patterns and reflects the optimism surrounding England’s performance.
Notable Payouts and Bet Builder Success:
Paddy Power and Betfair also experienced significant payouts, including £25,000 on Beth Mead being the top goal scorer and over £12,000 on the “England/Mead Winner/Top Goalscorer” double. Additionally, the second most popular “Bet Builder” option on Paddy Power, backed by over 2,000 customers, resulted in an impressive payout exceeding £185,000, showcasing the unpredictability and potential rewards of strategic betting choices.
Reflecting Larger Trends:
These statistics align with broader trends observed throughout the tournament, with Flutter highlighting the unprecedented level of betting activity surrounding a female sporting event. This underscores the evolving landscape of women’s football and the increasing interest and engagement it commands from audiences worldwide.
The betting frenzy surrounding the women’s football final offers valuable insights into the evolving dynamics of sports betting and the growing enthusiasm for women’s football. From betting preferences to in-play dynamics and payout outcomes, the data provides a comprehensive understanding of the multifaceted nature of this thrilling spectacle. As women’s football continues to captivate audiences globally, its impact on the betting industry is poised to grow, creating new opportunities and challenges for both enthusiasts and operators alike.