The 2022-23 football season marks another chapter in the longstanding partnership between Sky Bet and the English Football League (EFL). Emphasizing responsible gambling, this alliance underscores a commitment to social responsibility while fostering an enjoyable sporting experience for fans.
Partnership Reflection:
Reflecting on their collaboration initiated in 2013, Sky Bet and EFL’s partnership centers on a memorandum of understanding. This foundational document delineates clear objectives, all underpinned by a commitment to responsible gambling practices. As the new season unfolds, both entities reaffirm their dedication to these shared principles.
Promoting Safer Gambling:
For Sky Bet, responsible gambling stands as the cornerstone of their collaboration with the EFL. The “Take Time to Think” initiative receives enhanced visibility through updated LED advertising boards. Additionally, sleeve badges across all 72 clubs and matchday programs will prominently feature this campaign. The integration of big screen advertisements further amplifies the message of responsible gambling.
Awareness Campaigns:
In tandem with promoting “Take Time to Think,” Sky Bet will utilize its platforms to raise awareness about TalkBanStop, a responsible gambling scheme facilitated by GamCare, Gamban, and GamStop. By leveraging various assets, the partnership aims to educate football enthusiasts about the importance of gambling responsibly.
Educational Initiatives:
A pivotal aspect of the alliance involves collaboration with Epic Risk Management. With a substantial multi-year agreement in place, Sky Bet is committed to educating players and staff across all EFL clubs about the potential harms associated with gambling. This educational outreach extends beyond the pitch, incorporating insights from individuals directly impacted by gambling-related issues.
Refined Programs:
Building upon previous initiatives, the 2022-23 season will witness an evolution in educational programming. Drawing from the experiences and perspectives of those affected by gambling-related harm, Sky Bet and EFL aim to tailor interventions that resonate with club members, fans, and their families. By incorporating diverse voices into program development, the partnership seeks to create meaningful and impactful interventions.
As the EFL season unfolds, the collaboration between Sky Bet and the league serves as a beacon of responsible gambling practices within the sporting industry. Through strategic initiatives, educational campaigns, and community engagement, the alliance endeavors to foster a culture of responsible gambling while ensuring the enjoyment and well-being of football enthusiasts nationwide.