DraftKings, a prominent player in online sportsbook and iGaming platforms, has forged a groundbreaking collaboration with Kindbridge Behavioral Health. This partnership aims to address problem gaming by offering therapy and treatment across multiple jurisdictions. Starting with a successful pilot program in Colorado, the initiative has now expanded to cover 25 states where DraftKings operates, as well as Ontario.
Expansion of Mental Health Support:
The collaboration between DraftKings and Kindbridge signifies a significant commitment to promoting responsible gaming. Through this partnership, players who recognize signs of problem gaming and choose to self-exclude from the platform gain access to free therapy and treatment services. Jennifer Aguiar, DraftKings CCO, underscores the importance of responsible play, emphasizing the provision of resources for users.
Comprehensive Support System:
Building upon the positive outcomes of the pilot program, DraftKings and Kindbridge have established a robust support system. This system connects self-excluded players with a range of resources, including educational materials, assessment calls, and counseling sessions. Daniel Umfleet, Kindbridge CEO, emphasizes the collaborative effort’s role in enhancing player health and combating problem gaming.
Accessible Mental Health Resources:
Effective from April 1st, customers in the designated states and provinces will have access to mental health assessments and personalized care plans through Kindbridge upon self-exclusion. This initiative aims to provide swift and accessible support to individuals exhibiting signs of problem gaming, aligning with DraftKings’ commitment to player well-being.
Insights and Evaluation:
The partnership extension also seeks to evaluate the effectiveness of treatment resources for individuals seeking assistance through online gaming platforms. By gathering insights and data, DraftKings and Kindbridge aim to continually refine and improve their support services, setting a new industry benchmark for comprehensive care in the online gaming sector.
Leadership Changes and Operational Enhancements:
In tandem with these initiatives, DraftKings has announced leadership changes geared towards enhancing operational effectiveness. Jason Park’s transition to Chief Transformation Officer and Alan Ellingson’s appointment as CFO reflect the company’s strategic focus on growth and innovation. These changes come amidst DraftKings’ recent expansion into new markets and the launch of retail sports betting at iconic venues like Wrigley Field.
DraftKings and Kindbridge’s collaboration represents a pioneering effort to address mental health concerns within the online gaming community. By integrating therapy and treatment options directly into the platform, they are setting a new standard for player well-being and responsible gaming practices. With a focus on accessibility, evaluation, and leadership in innovation, this partnership is poised to make a lasting impact on the industry and the lives of players worldwide.