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UK & EuropeAnalysis of Online Gambling Trends: Q2 GGY Declines by 4% Amidst Economic...

Analysis of Online Gambling Trends: Q2 GGY Declines by 4% Amidst Economic Uncertainty

Despite a 4% decline in GGY compared to Q1, the industry faced various challenges amidst the current economic environment.

Overall Online Gambling Performance:
a) Gross Gambling Yield (GGY) Decline: In Q2, the total GGY reached £1.2bn ($1.44bn), reflecting a 4% decline compared to Q1.
b) Decrease in Total Bets and Spins: The overall number of total bets and spins experienced a 1% decrease from Q1 to Q2.
c) Average Monthly Active Accounts: The average monthly active accounts witnessed a significant decline of 9%.

Slots Performance:
a) Slots GGY and Spins: Slot games experienced a 3% decline in GGY from Q1 to Q2, amounting to £548m. The number of spins also decreased by 2% to 18.5 billion.
b) Average Monthly Active Accounts: The average monthly active accounts for slots declined by 4% to 3.4 million per month.
c) Session Duration and Length: The number of slots sessions lasting longer than one hour remained stable at 8.4 million. The average session length was approximately 17 minutes, with around 7% of sessions exceeding one hour.

Licensed Betting Operators (LBO):
a) LBO GGY Decline: Licensed Betting Operator GGY witnessed an 8% decline, amounting to £540m, between Q1 and Q2.
b) Total Bets and Spins: The number of total bets and spins placed with LBOs decreased by 5% to 3.2 billion.

Focus on Consumer Protection:
a) Expectations from Operators: The Gambling Commission emphasizes the need for extra vigilance from operators in light of the current economic environment, as consumers may face vulnerabilities.
b) Strengthened Guidance: Operators are urged to follow the strengthened guidance provided in 2020, including direct interaction when triggers are reached, and to avoid exploiting the situation for marketing purposes.
c) Responsible Customer On-boarding: The Commission expects operators to exercise particular care when on-boarding new customers and making affordability checks that align with the current economic climate.

The second quarter of online gambling witnessed a decline in Gross Gambling Yield (GGY) by 4%, along with reductions in the number of bets, spins, and average monthly active accounts. Amidst economic uncertainty, operators are urged to remain vigilant and prioritize consumer protection. Following the guidance provided by the Gambling Commission, operators should engage in responsible practices, interact with customers when necessary, and ensure appropriate affordability checks. By fostering a secure and accountable gambling environment, the industry can navigate these challenges while safeguarding the interests of its customers.

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