In 2019, Betfred forged a significant partnership with the Professional Darts Corporation (PDC) as the title sponsor for the World Matchplay event. This alliance has since flourished, extending for another three years, solidifying Betfred’s commitment until at least 2025.
Strengthening Bonds Over the Years:
Since its inception in 2019, Betfred’s sponsorship of the World Matchplay has evolved into a cornerstone of darting excellence. The recent three-year extension reaffirms both parties’ dedication to fostering this mutually beneficial relationship.
Fred Done’s Endorsement:
Fred Done, the owner of Betfred, expressed immense satisfaction with the partnership’s progression. His enthusiasm underscores the significance of the World Matchplay in Betfred’s portfolio and his personal admiration for the event’s excitement and competitiveness.
PDC’s Perspective:
From the PDC’s standpoint, the extension with Betfred marks a pivotal moment. Matt Porter, the Chief Executive, highlighted the immense exposure and success enjoyed by Betfred throughout their four-year tenure, indicating a harmonious collaboration poised for continued growth.
Record-Breaking Attendance and Spectacle:
The Betfred World Matchplay consistently draws massive crowds, exemplified by the staggering turnout of over 20,000 fans during the 2022 tournament. This remarkable attendance underscores the event’s popularity and its status as a highlight in the sporting calendar.
Expanding Horizons:
Beyond the conventional realms of darts, Betfred has expanded its footprint into the realm of American football, securing a partnership with the Cincinnati Bengals. This diversification showcases Betfred’s strategic vision and underscores its commitment to sports sponsorship on a global scale.
Triumphant Moments on the Oche:
The culmination of the 2022 World Matchplay witnessed Michael van Gerwen’s triumphant return to the winner’s circle, clinching his third title in a thrilling showdown against Gerwyn Price. Such moments of sporting brilliance elevate the event’s prestige and captivate audiences worldwide.
The Human Element:
Amidst the fierce competition, the World Matchplay also offers glimpses of human drama and resilience. Noteworthy performances, such as Price’s near-perfect leg and van Gerwen’s remarkable comeback, add layers of intrigue and emotion to the tournament’s narrative.
As Betfred extends its sponsorship of the World Matchplay, the future of darts appears brighter than ever. With record attendance, thrilling matches, and enduring partnerships, the event continues to captivate audiences and cement its status as a pinnacle of sporting excellence. Through collaboration and shared passion, Betfred and the PDC pave the way for another era of darting greatness.