In the dynamic landscape of online gambling, Kindred Group stands out for its proactive approach in addressing the challenges associated with high-risk players.
Decrease in Revenue Share from High-Risk Players
One notable shift in Kindred Group’s operations is the decline in the share of revenue derived from high-risk players compared to the same period last year. This decrease, from 4.3% in the previous year to a current figure, indicates a concerted effort to mitigate potential harm associated with excessive gambling behavior. While the absolute percentage may seem modest, the implications for responsible gaming initiatives are significant.
Enhanced Customer Play and Intervention Effectiveness
The group’s efforts have yielded promising results in improving customer play dynamics. The “improvement effect,” a metric reflecting the positive changes in customer behavior following interventions, has seen a notable uptick. Climbing to nearly 85% from 77% in the corresponding quarter of the previous year, this increase underscores the effectiveness of interventions implemented by Kindred Group.
Targeted Approach Towards Younger Demographics
A notable aspect of Kindred Group’s strategy involves a focused and cautious approach towards younger players, particularly those aged 18-25. Recognizing the heightened vulnerability of this demographic to financial risks and addictive behaviors, the group has tailored its interventions accordingly. This targeted approach reflects a proactive stance in addressing the unique challenges posed by different segments of their customer base.
Collaborative Efforts and Industry Partnerships
Kindred Group’s commitment to responsible gaming extends beyond internal initiatives. Collaborative efforts with external stakeholders underscore a holistic approach to tackling the issue of harmful gambling. Partnerships with platforms such as QuitGamble.com supplement existing collaborations with Gamban and RecoverMe, amplifying the resources available for supporting individuals struggling with gambling addiction.
CEO’s Vision and Future Outlook
Henrik Tjärnström, CEO of Kindred Group, reaffirms the company’s dedication to fostering a safer gambling environment. While acknowledging the progress made, he emphasizes the ongoing commitment to further reducing the impact of harmful gambling. The ambition to eliminate revenue generated from harmful gambling reflects a steadfast dedication to responsible practices and underscores Kindred Group’s role as a leader in the industry.
Kindred Group’s evolving strategies in managing high-risk players exemplify a multifaceted approach to responsible gaming. Through data-driven interventions, targeted initiatives, and collaborative partnerships, the company is at the forefront of efforts to mitigate the adverse effects of excessive gambling. As the industry continues to evolve, Kindred Group’s commitment to prioritizing player well-being sets a commendable standard for responsible gaming practices.