In a strategic move poised to redefine the landscape of the gaming industry, Gaming Innovation Group (GiG) and Aspers have joined forces. This groundbreaking collaboration aims to propel Aspers’ renowned land-based casino experience into the digital realm. By harnessing GiG’s cutting-edge technology and expertise, Aspers seeks to establish a seamless omnichannel platform, enriching the gaming experience for patrons both online and offline.
Partnership Overview:
GiG will spearhead the transformation, providing Aspers with a comprehensive suite of technology and services. This includes the development and launch of an Aspers-branded online site, meticulously crafted to uphold the highest standards of reliability and innovation. Richard Noble, CEO of Aspers, emphasizes the significance of this venture, envisioning it as a pivotal step towards catering to evolving customer preferences.
Embracing Digital Transformation:
Central to the partnership is a shared commitment to responsible gaming practices. Aspers remains steadfast in prioritizing the well-being of its patrons, ensuring that safety measures are seamlessly integrated into the digital experience. By embracing digital transformation, both GiG and Aspers underscore their dedication to corporate social responsibility (CSR) and the promotion of safer gambling practices.
Key Features of the Collaboration:
GiG’s role extends beyond mere technological provision. The company will deliver a fully managed solution for operating the online casino, meticulously tailored to Aspers’ specifications. Phase one of the project will witness the implementation of a turnkey solution powered by GiG’s state-of-the-art technology and architecture. This encompasses frontend development, customer relationship management (CRM), and marketing services, promising a holistic approach to digital gaming.
Strategic Timeline and Project Scope:
With a defined timeline, the partnership is poised for swift execution. The platform is slated for launch in Q4 2022, marking the onset of a transformative journey. Anticipated contributions are expected to materialize as early as Q1 2023, underlining the project’s potential for accelerated growth and profitability.
Long-term Vision and Sustainability:
Beyond the initial launch, the partnership between GiG and Aspers harbors long-term aspirations. A three-year agreement, with provisions for renewal, sets the stage for enduring collaboration and mutual growth. By leveraging Aspers’ brand equity and retail footprint, GiG aims to capitalize on the burgeoning UK market, further solidifying its position as a global leader in digital gaming solutions.
Expanding Geographic Reach:
GiG’s recent acquisition of an Ontario supplier license signifies a significant milestone in its expansion strategy. This regulatory approval paves the way for the deployment of GiG’s sportsbook and player account management platforms in the Ontario region, unlocking new avenues for growth and diversification.
In forging a dynamic partnership, GiG and Aspers embark on a transformative journey poised to redefine the gaming landscape. Through relentless innovation, unwavering commitment to responsible gaming, and a shared vision of digital transformation, they stand poised to revolutionize the gaming experience for patrons worldwide. As the industry continues to evolve, this collaboration serves as a testament to the power of synergy and strategic foresight in driving sustainable growth and innovation.