Stake.com, renowned for its presence in cryptocurrency betting, has ventured into the realm of cricket sponsorship for the first time, marking a significant expansion in its global sporting sponsorship portfolio. The partnership with Cricket Ireland adds another layer to its diverse sponsorship endeavors, following a recent landmark deal with Premier League club Everton.
The Partnership Details:
Stake.com has been unveiled as the Presenting Ground Sponsor for a two-match cricket series in Dublin, marking its inaugural foray into cricket sponsorship. As part of the executive sponsorship, the company’s branding will adorn key on-field spots, including LED perimeters, the coin toss area, and the stumps, besides gracing the Man of the Match trophy.
Global Expansion Strategy:
Akil Sarin, Head of Acquisition at Stake.com, emphasized the strategic importance of associating with cricket, a sport with a massive global following. This move underscores the company’s commitment to expanding its global presence and engaging with millions of fervent cricket enthusiasts worldwide.
Previous Sponsorship Ventures:
Prior to its cricket partnership, Stake.com secured a club-record main partner agreement with Premier League stalwarts Everton. The multi-year deal, slated to commence on July 1, 2022, represents Everton’s most lucrative front-of-shirt sponsorship to date, solidifying Stake.com’s foothold in elite football sponsorship.
Everton Sponsorship Details:
The Stake.com brand will adorn the playing shirts of both the men’s and women’s teams at Everton, in addition to featuring prominently at the club’s training ground and across various media platforms associated with Goodison Park, Everton’s home stadium.
Brand Identity and Licensing:
Stake.com, recognized globally for its cryptocurrency betting services, operates exclusively as an online casino and sportsbook in the UK, holding full licensing from the UK’s Gambling Commission.
Stake.com’s strategic expansion into cricket sponsorship, coupled with its high-profile partnership with Everton, underscores its commitment to diversifying its sporting sponsorship portfolio and strengthening its global presence in the realm of sports entertainment.