In a move signaling their ongoing commitment to responsible gambling practices, the South Sydney Rabbitohs and the Canterbury-Bankstown Bulldogs have announced extended partnerships with the NSW Government’s Reclaim the Game initiative. This development follows two years of collaborative efforts aimed at combating the pervasive influence of sports betting advertising within their communities.
Elevating Awareness and Engagement:
The findings from the 2023 Reclaim the Game survey highlight a significant shift in awareness among supporters of both clubs regarding gambling-related assistance services. Notably, approximately one in three supporters now demonstrate familiarity with GambleAware services, a testament to the effectiveness of the clubs’ engagement with the initiative.
A Firm Stand Against Betting Advertising:
Central to the clubs’ commitment is the decision to abstain from displaying betting ads during their home games. This stance not only underscores their dedication to fostering a family-friendly environment but also serves as a proactive measure in combating the normalization of sports betting within the NRL community. Furthermore, the clubs have pledged to leverage their communication channels to promote Reclaim the Game and educate stakeholders about the inherent risks associated with gambling.
Anticipation Builds for the Showdown:
As the Rabbitohs and Bulldogs prepare to clash at Accor Stadium Homebush on Friday, March 29th, NRL enthusiasts eagerly await what promises to be a thrilling display of talent and sportsmanship. Beyond the on-field competition, this matchup serves as a platform to reinforce the values of integrity and responsibility within the NRL.
Expanding the Reach, Amplifying the Impact:
Since its inception in 2020, the Reclaim the Game initiative has steadily expanded its footprint, garnering support from 11 partners across various sporting codes. With a shared objective of curbing the prevalence of sports betting advertising, these partnerships extend beyond the NRL to encompass other prominent leagues such as AFL, A-League, cricket, and NBL. By promoting responsible gambling practices among fans, the initiative seeks to mitigate the risks associated with excessive gambling and uphold the integrity of sports entertainment.
Insights from Alison Parkinson:
Alison Parkinson, Director of the Office of Responsible Gambling, underscores the pivotal role NRL games play in shaping public perceptions surrounding gambling. She lauds the Rabbitohs and Bulldogs for their proactive stance against the proliferation of betting ads within the NRL, citing their efforts as instrumental in fostering a more inclusive and family-oriented game day experience.
As the South Sydney Rabbitohs and the Canterbury-Bankstown Bulldogs reaffirm their commitment to the Reclaim the Game initiative, they set a commendable precedent for responsible gambling practices within the NRL. By prioritizing awareness, education, and community engagement, these clubs exemplify the transformative impact of collaborative efforts in driving positive change. As they continue to champion the cause of responsible gambling, they pave the way for a more sustainable and inclusive sporting landscape.