BetMakers, a leading provider of racing and wagering solutions, has forged a strategic partnership with GiG (Gaming Innovation Group), a prominent player in the iGaming industry. This collaboration aims to revolutionize horseracing engagement by integrating BetMakers’ cutting-edge embedded racebook solution with GiG’s state-of-the-art sportsbook platform, SportX. The partnership not only underscores GiG’s commitment to delivering top-tier sports betting solutions but also highlights BetMakers’ dedication to advancing the horseracing industry globally.
Partnership Overview
Through this alliance, GiG’s SportX platform will now feature BetMakers’ embedded racebook solution, offering users a comprehensive suite of services including wagering, form analysis, data insights, and embedded video coverage of races worldwide. Additionally, BetMakers’ solution encompasses trading and risk management functionalities, along with robust reporting tools and promotional engines.
GiG’s Perspective
Andrew Cochrane, Chief Business Officer at GiG, emphasized the significance of this partnership, stating that it underscores GiG’s commitment to providing extensive event coverage and a superior sports betting experience. He highlighted SportX’s exponential growth potential and its focus on enhancing functionality, productivity, and overall growth. Cochrane expressed excitement about integrating BetMakers’ solution into SportX, ensuring an exceptional user experience for both operators and end-users.
BetMakers’ Vision
BetMakers CEO, Jake Henson, echoed Cochrane’s sentiments, expressing enthusiasm about partnering with GiG to deliver horseracing on their advanced platform. He lauded SportX for its exceptional user interface and emphasized how BetMakers’ embedded racebook solution seamlessly integrates into the environment, enriching the user experience and providing valuable services to operator partners. Henson emphasized the joint effort to stimulate demand for horseracing on GiG’s platform, thereby contributing to the global racing industry’s health and welfare.
Expansion Efforts
GiG’s recent announcement of new agreements for its iGaming platform CoreX and SportX in Spain and Argentina underscores the company’s commitment to expanding its market reach and enhancing its product offerings. These developments signify GiG’s dedication to providing a comprehensive iGaming experience tailored to diverse markets.
The partnership between BetMakers and GiG marks a significant milestone in the horseracing and iGaming industries. By integrating BetMakers’ innovative solutions with GiG’s advanced platform, both companies aim to elevate the horseracing experience for users and drive growth in the global racing industry. With GiG’s commitment to expansion and innovation, coupled with BetMakers’ expertise in racing solutions, the future of horseracing engagement looks promising and poised for further advancement.