NeoGames, a leading provider of iLottery and iGaming solutions, has inked a significant extension deal with Sazka, a prominent multinational lottery operator headquartered in Czechia. This extension, spanning three years, signifies a deeper commitment to their existing partnership.
NeoGames and Sazka: Strengthening Ties:
The extended agreement between NeoGames and Sazka solidifies their collaboration, emphasizing the pivotal role NeoGames plays in powering Sazka’s online lottery and gaming offerings. Sazka’s utilization of NeoGames’ technology underscores its trust in the latter’s capabilities to enhance its digital footprint. Moreover, NeoGames’ integration of its Pariplay aggregator onto the Sazka platform underscores a forward-looking approach, aiming to enrich the gaming experience for players in Czechia.
Mutually Beneficial Collaboration:
The sentiments echoed by Moti Malul, CEO of NeoGames, and Jan Horyna, Sazka’s Chief iGaming Officer, underscore the symbiotic nature of their partnership. Malul’s acknowledgment of Sazka as a key strategic partner highlights the significance of this extension, while Horyna’s emphasis on the value created for players reflects a customer-centric approach. Their shared vision to redefine online lottery experiences signifies a joint commitment to innovation and excellence.
Expanding Horizons:
Sazka’s expansive reach across various jurisdictions, including Austria, Greece, Cyprus, Italy, the UK, and the US, underscores its global footprint. The recent development wherein Sazka’s parent group, Allwyn Group, secured the operatorship of the UK National Lottery further accentuates its stature in the industry. Such strategic moves position Sazka as a formidable player on the international stage, poised for continued growth and innovation.
Industry Dynamics:
The partnership extension between NeoGames and Sazka aligns with broader industry trends characterized by increasing digitization and regulatory evolution. As online lottery channels witness significant growth, partnerships like these become instrumental in navigating regulatory landscapes and delivering seamless experiences to customers. The collaboration between Pragmatic Play and Tipsport in Czechia further exemplifies the dynamic nature of the iGaming ecosystem, marked by strategic alliances and technological advancements.
The extension of the partnership between NeoGames and Sazka signifies more than just a contractual agreement; it represents a shared commitment to innovation, customer satisfaction, and industry leadership. As both entities continue to collaborate and push boundaries, they are poised to shape the future of online lottery and gaming, setting new standards and redefining experiences for players worldwide.