In a strategic move, Rush Street Interactive (RSI) has appointed Brian Sapp as its Chief Marketing Officer (CMO). Sapp, renowned for his expertise in gaming and mobile marketing, brings a wealth of experience to RSI’s ambitious expansion plans across the Americas.
Brian Sapp’s Career Path
Brian Sapp joins RSI after a successful tenure at Rec Room, where he served as Head of Growth. Rec Room, a virtual reality platform, achieved unicorn status during Sapp’s tenure, raising an impressive $3.5 billion in funding. Sapp’s role at Rec Room involved overseeing diverse aspects of marketing, including consumer insights, product lifecycle, and revenue strategies.
Before his stint at Rec Room, Sapp held pivotal roles at leading gaming companies. Notably, he served as the Senior Vice President of User Acquisition Marketing and Advertising at Jam City, a prominent developer of mobile games like Cookie Jam and Harry Potter: Hogwarts Mystery. His responsibilities included driving user acquisition strategies and optimizing monetization tactics. Prior to that, at WB Games, Sapp led digital publishing operations, focusing on user acquisition, analytics, and revenue maximization.
Strategic Vision at Rush Street Interactive
RSI’s CEO, Richard Schwartz, emphasizes the importance of Sapp’s appointment in propelling the company’s growth trajectory. Schwartz highlights Sapp’s unique blend of gaming and mobile marketing experience as instrumental in shaping RSI’s brand and enhancing customer experiences. Sapp himself is enthusiastic about joining RSI during this pivotal phase, emphasizing the company’s customer-centric approach and its competitive edge in the online gambling market.
Marketing Focus at Rush Street Interactive
Brian Sapp’s mandate at RSI revolves around bolstering marketing initiatives in both established and emerging online gambling markets. His expertise in consumer insights, growth strategies, and creative marketing will be instrumental in driving RSI’s customer-first agenda forward.
Brian Sapp’s appointment as CMO at Rush Street Interactive signifies a strategic move aimed at leveraging his vast experience in gaming and mobile marketing to propel RSI’s growth. With a track record of success at renowned companies like Rec Room, Jam City, and WB Games, Sapp brings a wealth of insights and strategic vision to RSI’s marketing endeavors. His role is pivotal in shaping RSI’s brand strategy, enhancing customer experiences, and spearheading marketing initiatives in the dynamic online gambling landscape. As RSI navigates its next phase of growth, Brian Sapp’s leadership promises to drive innovation and excellence in marketing, cementing RSI’s position as a leader in the online gambling industry.