In a strategic move to fortify its presence in the iGaming sector, Zimpler, a leading provider of instant bank payment solutions, has announced significant senior appointments. These key additions are aimed at driving business growth and fostering stronger partnerships within the iGaming industry.
Johan Friis Takes the Helm as Head of iGaming
Johan Friis, a Co-Founder of Zimpler and former Head of New Solutions, has been appointed as the new Head of iGaming. Friis, known for his instrumental role in business development and forging commercial ties within the iGaming landscape, brings a wealth of experience to this pivotal position.
Zimpler CEO Johan Strand expressed confidence in Friis, emphasizing his expertise and vision for aligning Zimpler’s strategy with the demands of the iGaming sector. This strategic move underscores Zimpler’s commitment to bolstering its iGaming offerings.
New Leadership Adds Strength
In addition to Johan Friis, Zimpler has welcomed two other notable appointments. Annamaria Anastasi joins as the Commercial and Sales Director, while Marie Fogmark assumes the role of Business and Product Director for iGaming. Both Anastasi and Fogmark bring seasoned leadership and specialized expertise that will be instrumental in navigating and expanding Zimpler’s iGaming market presence.
Strategic Focus on Growth Markets
CEO Johan Strand highlighted the significance of these appointments in relation to Zimpler’s strategic objectives, particularly in regions like Brazil where significant growth opportunities exist. The collective experience and strategic vision of the new appointees are poised to drive Zimpler’s expansion and competitive positioning in key iGaming markets.
Navigating Regulatory Challenges
Zimpler’s journey in the iGaming sector has not been without challenges. Legal disputes in Sweden, particularly with the Swedish Gambling Authority, underscore the complexities of regulatory compliance within the industry. Zimpler’s commitment to navigating these challenges while maintaining its position as a leading payment solutions provider is evident in its strategic appointments and forward-looking initiatives.
The strategic appointments at Zimpler mark a significant step forward in the company’s evolution within the iGaming sector. With a focused leadership team and a commitment to innovation and partnership, Zimpler is poised to capitalize on emerging opportunities and solidify its position as a trusted partner in the dynamic iGaming landscape.