In the realm of online gaming, Spribe’s Aviator crash game has soared to remarkable heights, attracting a vast audience and earning prestigious accolades. Recently, UFC fighter Merab Dvalishvili has been named as the official brand ambassador for Aviator, joining Alex Pereira in this role. This move reflects a strategic alignment between sports entertainment and online gaming, tapping into new market segments and expanding brand visibility.
Aviator’s Phenomenal Success
Aviator has emerged as a standout success story for Spribe, boasting an impressive 12 million monthly players. This achievement places it among the elite category of games that warrant the appointment of dedicated brand ambassadors. The game’s popularity has not only captivated players worldwide but has also significantly contributed to Spribe’s industry recognition. The company’s victory at the Global Gaming Awards EMEA underscores Aviator’s impact and Spribe’s innovative prowess.
Merab Dvalishvili: UFC Contender and Brand Ambassador
Merab Dvalishvili, currently dominating the UFC bantamweight division, hails from Tbilisi, Georgia. His journey from a youth steeped in martial arts training to the top ranks of the UFC epitomizes dedication and skill. Dvalishvili’s partnership with Spribe reflects a strategic collaboration between sports and gaming, leveraging his influence to engage a broader audience.
Dvalishvili’s perspective on this collaboration highlights the mutual benefit: “I am excited to be working closely with such an innovative company known for producing the world’s most thrilling online casino game – Aviator. This partnership promises an exciting journey for all of us, and I look forward to sharing it with Aviator and my fans.”
The Intersection of Sports and Gaming
Spribe’s alignment with UFC extends beyond Dvalishvili. Last year, Spribe announced a multi-year sponsorship deal with UFC, featuring prominent visibility of Aviator during UFC events. This strategic partnership bridges the worlds of sports entertainment and online gaming, tapping into the crossover appeal between sports enthusiasts and online players.
Giorgi Tsutskiridze on Growth and Opportunity
Giorgi Tsutskiridze, COO of Spribe, emphasizes the significance of adding Dvalishvili to the roster of UFC brand ambassadors alongside Alex Pereira. Tsutskiridze acknowledges the synergies between sports, betting, and online gaming, particularly in regulated markets. The UFC collaboration represents a pivotal moment for Aviator, expanding its reach and captivating a new segment of players.
“We see a lot of crossover from sports and sports betting online casino play, especially within regulated markets, therefore our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.”
The Future of Aviator
Merab Dvalishvili’s appointment as brand ambassador signifies a strategic move by Spribe to leverage the influence of sports celebrities in the online gaming space. Aviator’s success story is a testament to innovation and audience engagement, positioning Spribe as a leader in the online gaming industry. With Dvalishvili’s endorsement, Aviator is poised to reach new heights, captivating both gaming enthusiasts and sports aficionados alike.
The partnership between Spribe and UFC underscores the dynamic intersection between sports entertainment and online gaming, presenting exciting opportunities for growth and market expansion. As Aviator continues to evolve, it remains a pioneering force in the world of crash games, setting new benchmarks for innovation and player engagement.