The NHL’s Florida Panthers have entered a groundbreaking partnership with Hard Rock Bet, the sole legal sportsbook in Florida. This multi-year deal signals a pivotal moment in the state’s sports betting landscape, granting fans exclusive access to NHL wagering through the Hard Rock Bet platform.
Expanding NHL Betting Horizons:
In a strategic move, the Florida Panthers have aligned themselves with Hard Rock Bet, elevating fan engagement and redefining the sports betting experience. By integrating Hard Rock Bet’s offerings into the hockey scene, the Panthers aim to enhance excitement both on and off the ice.
Key Partnership Details:
The partnership officially commenced during the Panthers’ recent match against the Ottawa Senators, underscoring a new era of sports wagering. Through the Hard Rock Bet app, Florida players gain access to a diverse array of betting options—from pre-game predictions to live-action wagers.
Enhancing Fan Engagement:
Shawn Thornton, Chief Revenue Officer of the Florida Panthers, underscores the partnership’s potential to amplify fan engagement. By incorporating a novel dimension of interactive betting, the Panthers aim to captivate audiences across South Florida and beyond.
Innovation in Sports Entertainment:
Nick Menas, Managing Director of Corporate Strategy at Hard Rock Digital, emphasizes the integration of cutting-edge technology into the NHL experience. With thousands of betting opportunities and live streaming features, Hard Rock Bet promises an unparalleled level of entertainment for hockey aficionados.
Stadium Transformation:
The Panthers’ arena will undergo a visual transformation, showcasing Hard Rock Bet’s distinctive signage and digital branding. This initiative extends beyond the virtual realm, manifesting in on-site activations and digitally enhanced dasher boards.
Diversified Betting Portfolio:
Hard Rock Bet’s strategic collaborations extend beyond sports wagering. Last November, the platform integrated NeoGames’ Pariplay slot options in New Jersey, reflecting a commitment to diversifying its gaming portfolio.
The partnership between the Florida Panthers and Hard Rock Bet marks a milestone in the convergence of sports and technology. By harnessing the power of legal sports betting, the Panthers are poised to revolutionize fan engagement and redefine the NHL experience in Florida. This collaboration not only enhances the accessibility of sports wagering but also underscores a shared commitment to innovation within the realm of professional sports.