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UK & EuropeExecutive Profile: Claire Bailiss, Sportingtech's New Chief People Officer

Executive Profile: Claire Bailiss, Sportingtech’s New Chief People Officer

Claire Bailiss has recently assumed the role of Chief People Officer (CPO) at Sportingtech, bringing with her three decades of expertise in Human Resources (HR) management. With an impressive track record at companies like GAN and Ask.com, Bailiss has held pivotal roles driving organizational success through talent management and culture development.

Professional Journey
Claire Bailiss commenced her HR career at EMI Group, where she served as a Human Resources Manager from 1994 to 2003. Following her tenure at EMI, she transitioned to Turner Broadcasting System, continuing her role as a Human Resources Manager until May 2012.

In late 2012, Bailiss joined Ask.com as an HR Business Partner, collaborating closely with senior leadership on employee relations, performance management, and training initiatives. Her strategic contributions at Ask.com prepared her for subsequent leadership roles in HR.

Moving forward, Bailiss joined GAN in October 2016 as the Head of HR, subsequently advancing to Director, HR (Europe) by March 2021. During her tenure at GAN spanning over seven years, she demonstrated a knack for building robust, high-performing teams and nurturing positive workplace environments.

New Role at Sportingtech
In her new capacity as Chief People Officer at Sportingtech, Claire Bailiss is tasked with spearheading the development and implementation of human resources strategies and policies. Her focus will be on enhancing diversity, equity, and inclusion (DEI) efforts within the organization while fostering a supportive and growth-oriented workplace culture.

Speaking about her appointment, Bailiss expressed enthusiasm, highlighting the pivotal role of employees in driving Sportingtech’s success. She looks forward to collaborating with the team to further elevate the company’s achievements and bolster its trajectory of growth.

Leadership Acknowledgements
Sportingtech CEO Tom Ustunel extended a warm welcome to Claire Bailiss, emphasizing her extensive experience in team-building and cultivating positive organizational climates over the past two decades.

Industry Insights
Bailiss’s appointment comes amid a flurry of significant changes in the industry. Notable transitions include Elen Barber’s appointment as CMO of Super Group, Brian Sapp joining RSI as CMO, and Gustav Georgson taking the helm of public affairs at Svenska Spel. These developments underscore a dynamic landscape characterized by strategic leadership appointments across prominent gaming and entertainment organizations.

Claire Bailiss’s ascent to the role of Chief People Officer at Sportingtech signifies a strategic move to fortify the company’s human resources strategies and cultivate a thriving organizational culture. With her wealth of experience and proven leadership in HR, Bailiss is poised to drive meaningful change and foster an inclusive, high-performance workplace environment at Sportingtech.

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