In a joint initiative, the British Horseracing Authority (BHA), Racecourse Association (RCA), and Thoroughbred Group (TG) have announced plans for a transformative industry strategy, setting the stage for significant developments within the horseracing sector. The appointment of Alison Enticknap as the BHA’s Executive lead for industry strategy marks a critical milestone in this strategic evolution.
Context and Strategic Focus
The decision to appoint Enticknap comes amidst ongoing discussions aimed at refining the governance structures governing horseracing. The BHA is currently in the process of establishing a dedicated Strategy and Change department, reflecting a strategic pivot towards enhancing collaboration and addressing key industry challenges while leveraging growth opportunities.
Enticknap, speaking about her new role, highlighted the potential for collective action to drive horseracing towards sustained prosperity. She emphasized the importance of industry-wide collaboration to achieve a vibrant and sustainable future for the sport.
Professional Background and Expertise
Alison Enticknap joined the BHA in 2018 as Head of Stakeholder and Internal Engagement, expanding her responsibilities in Autumn 2021 to serve as the Interim Director of Communications and Corporate Affairs. Prior to her tenure at the BHA, Enticknap garnered extensive experience in communications, public affairs, and program management across diverse sectors, including telecommunications, aviation, and conservation.
Endorsement and Strategic Direction
BHA Chair Joe Saumarez Smith expressed confidence in Enticknap’s leadership prowess, citing her proven ability to forge relationships and drive impactful change. He emphasized the pivotal role of the newly established Strategy and Change department in realizing horseracing’s collective vision for growth and sustainability.
The creation of this new department underscores the industry’s commitment to fostering collaboration and addressing critical challenges head-on. Enticknap’s appointment signals a strategic shift towards a more cohesive and forward-thinking approach within the horseracing community.
By leveraging Enticknap’s expertise and the collaborative efforts of industry stakeholders, the horseracing sector aims to navigate challenges effectively and seize opportunities for sustained success. The unveiling of this industry strategy marks a pivotal moment in horseracing’s evolution towards a more vibrant and resilient future.