In a recent move aimed at bolstering its sales strategy, Altenar, a leading provider of sportsbook software solutions, has appointed Sam Hill as its new Sales Director, effective from April 12, 2024. With almost 15 years of extensive industry experience, Hill’s track record includes pivotal roles at Betgenius, BetVictor, and IMG, making him a respected figure within the gaming sector.
Background and Expertise
Hill’s appointment comes on the heels of his successful tenure as Business Development Director at Betgenius and Head of B2B Sales at BetVictor. His substantial experience positions him well to lead Altenar’s sales team, with a focus on securing partnerships in key regions such as Latin America and Europe. Notably, Hill’s prior collaboration with Altenar as a client provides valuable insight into the company’s operations and growth trajectory.
Strategic Focus
In his new role, Hill’s primary objective is to drive revenue growth and expand Altenar’s market presence through strategic partnerships tailored to diverse regulatory environments. His expertise will complement Altenar’s existing commercial team, working in tandem to unlock new opportunities and enhance client relationships.
Industry Impact
Charlie Williams, Altenar’s Commercial Director, expressed enthusiasm about Hill’s appointment, highlighting his industry acumen and the potential for accelerated business growth. Hill’s deep understanding of market dynamics and penchant for data-driven strategies align perfectly with Altenar’s vision for innovation and expansion.
Collaborative Approach
Hill’s vision for Altenar involves leveraging high-value customer relationships and fostering stronger partnerships with existing suppliers. This collaborative approach is expected to enhance the company’s product offerings and elevate client satisfaction.
Hill’s Perspective
Reflecting on his new role, Hill emphasized his excitement to join Altenar during a phase of significant growth. He spoke of the company’s positive momentum and his eagerness to contribute to its success by attracting key clients and nurturing existing partnerships.
Future Prospects
The strategic appointment of Sam Hill underscores Altenar’s commitment to innovation and market leadership. By harnessing Hill’s industry expertise, Altenar aims to capitalize on emerging opportunities and solidify its position as a premier provider of sportsbook solutions.
This appointment follows closely on the heels of Altenar’s recent partnership with Optimove, a leading CRM marketing platform, signaling the company’s proactive stance in expanding its market reach and enhancing customer engagement.
Sam Hill’s appointment as Sales Director at Altenar represents a significant milestone in the company’s journey towards sustained growth and market leadership. His wealth of experience and strategic vision are poised to drive Altenar’s sales strategy forward, opening new avenues for expansion and innovation in the dynamic world of iGaming.