In a recent development, Scientific Games has solidified its longstanding collaboration with Westdeutsche Lotterie (WestLotto), marking a significant stride in the modernization of lottery retail in Germany. The agreement entails the deployment of cutting-edge Contour.v terminals across more than 3,000 retail outlets in North Rhine-Westphalia, Germany’s most populous state, starting from April 2025.
Enhancing Retail Lottery Experience
Scientific Games, a renowned global supplier in the lottery industry, is set to revamp the retail landscape by introducing state-of-the-art Contour.v terminals equipped with advanced features. These terminals boast ticket-scanning capabilities and high-definition screens for both clerks and players, enhancing transaction efficiency and overall user experience.
Andreas Kötter, Managing Director of Westdeutsche Lotterie, expressed enthusiasm about the strategic move, stating, “Our collaboration with Scientific Games underscores our commitment to leveraging technology to modernize our retail operations. The introduction of camera-based terminals represents a pivotal step in our digitalization journey, aimed at enriching our retailers’ and players’ engagement.”
Longstanding Partnership and Technological Innovation
This initiative builds upon the robust 25-year relationship between Scientific Games and WestLotto, characterized by continuous technological innovation and service excellence. Scientific Games has been instrumental in providing a comprehensive suite of solutions to WestLotto, ranging from retailer management systems to iLottery and sports betting products.
Matthias Müller, Vice President of Sales & Marketing at Scientific Games, emphasized WestLotto’s progressive approach to technology adoption, remarking, “WestLotto’s transition to new optical terminals exemplifies their forward-thinking vision to revolutionize the lottery retail experience. We are delighted that WestLotto continues to place its trust in Scientific Games’ technology and support services.”
Expanding Global Footprint
Scientific Games’ role extends beyond Germany, serving as a key supplier to 16 lotteries within the country and over 150 lotteries globally. Recent partnerships, such as with Eesti Loto, Estonia’s national lottery, highlight the company’s commitment to fostering innovation and delivering tailored solutions to diverse markets.
In addition to the deployment of Contour.v terminals, Scientific Games offers a comprehensive portfolio encompassing games, analytics, and technology solutions, further enriching the lottery experience for both operators and players worldwide.
The collaboration between Scientific Games and WestLotto signifies a significant milestone in the evolution of lottery retail operations, setting a precedent for innovation and customer-centric solutions. By leveraging cutting-edge technology and fostering enduring partnerships, both entities are poised to shape the future of lottery retail, catering to evolving consumer demands and advancing digital transformation within the industry. This strategic endeavor underscores the collective commitment to enhancing the overall lottery experience and underscores the pivotal role of technology in driving operational excellence and customer satisfaction.