Vibra Gaming recently announced the launch of its new Video Lottery Terminals (VLT) division, signaling a strategic move towards expanding its footprint in the Latin American gaming market. This development underscores Vibra’s commitment to providing innovative and adaptable gaming solutions tailored to regional preferences and regulatory standards.
Key Highlights
Vibra Gaming’s VLT division is set to revolutionize the gaming landscape by offering versatile solutions designed to meet the diverse needs of its clientele. The division’s launch is driven by Vibra’s successful deployment of its platform and content across terminals in Brazil, particularly in states like Paraíba and Maranhão.
Omnichannel Approach
The VLTs introduced by Vibra will feature an omnichannel solution, providing seamless integration across various platforms. This approach not only enhances user experience but also ensures compliance with stringent regulatory requirements, including certification from Gaming Laboratories International (GLI).
Latin American Market Focus
Vibra’s proprietary Electronic Gaming Machine (EGM) platform, central to its VLT terminals, has been meticulously crafted to resonate with the nuances of the Latin American market. The platform offers adaptability to existing hardware configurations and supports both in-house and third-party content, addressing the region’s demand for flexibility and variety.
Expansion Strategy
Looking ahead, Vibra Gaming plans to expand its presence into new markets, including Mexico and Peru, in the coming months. This expansion underscores Vibra’s commitment to catering to the evolving needs of the Latin American gaming industry.
Content Portfolio Enhancement
Vibra aims to enhance its content portfolio by extending its presence to hundreds more VLTs in Brazil. The company’s ‘Scratch-a-Lot’ product, certified by GLI, has been well-received in lottery-centric markets like Brazil and the United States Class-2 jurisdictions.
CEO Perspective
Ramiro Atucha, CEO of Vibra Gaming, expressed excitement about the company’s foray into the VLT market, citing the successful integration of the platform and content across terminals in Brazil as a springboard for future growth. Atucha emphasized Vibra’s commitment to providing flexible, localized solutions tailored to the unique demands of the Latin American market.
Strategic Partnerships
Vibra Gaming recently partnered with 3 Oaks Gaming, a distributor of iGaming content, as part of its efforts to strengthen its presence in Latin America. This strategic collaboration underscores Vibra’s commitment to forging partnerships that drive innovation and market expansion.
Vibra Gaming’s entry into the VLT market represents a significant milestone in the company’s growth trajectory. With its focus on innovation, adaptability, and customer-centric solutions, Vibra is poised to shape the future of gaming in Latin America. As the company continues to expand its footprint and enhance its offerings, it remains dedicated to delivering exceptional gaming experiences that resonate with players across the region.