In a strategic move to amplify its reach and market presence, Bragg Gaming Group has inked a significant distribution agreement with Light & Wonder, a prominent platform and games provider in the iGaming industry. This partnership marks a pivotal moment for Bragg Gaming as it seeks to broaden its global footprint and introduce its diverse range of games to new audiences across Europe, the USA, and Canada.
Key Highlights of the Distribution Agreement
Under this collaboration, Bragg Gaming will integrate its top-tier games from proprietary studios like Atomic Slot Lab, Indigo Magic, Wild Streak Gaming, and Spin Games into Light & Wonder’s expansive online ecosystem. This integration extends beyond Bragg’s in-house productions; it encompasses exclusive content from Bragg’s esteemed “Powered by Bragg” partners, enriching the diversity and appeal of the offerings.
The agreement targets multiple regulated markets in Europe, alongside the burgeoning landscapes of the USA and Canada. This expansive scope presents a golden opportunity for Bragg Gaming to showcase its content to a broader audience, leveraging Light & Wonder’s extensive operator network.
Insights from the Leadership
Matevž Mazij, CEO of Bragg Gaming Group, expressed optimism about the collaboration: “Partnering with Light & Wonder is a significant step for us. It allows our engaging content to reach new heights by tapping into a vast network of operators. Our focus on content quality has paid off, and this deal underscores the global appeal of our games.”
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, shared his excitement: “We are delighted to integrate Bragg’s impressive portfolio into our platform. This partnership exemplifies the strength of our aggregation capabilities and our commitment to expanding our games portfolio.”
Market Impact and Growth Trajectory
The strategic move aligns with Bragg Gaming’s recent success, as highlighted in its 2023 report revealing sustained revenue and profit growth. The expansion into new markets and partnerships underscores Bragg’s trajectory toward becoming a dominant player in the iGaming industry.
A Thriving Partnership in a Dynamic Industry
The collaboration between Bragg Gaming and Light & Wonder signifies more than a mere distribution agreement; it’s a testament to the evolving landscape of online gaming. By combining forces, these industry leaders aim to push boundaries, innovate, and captivate audiences in diverse markets.