In a strategic move to boost electronic scoring and fan engagement within the recreational cricket community, InteractSport and Sportradar have inked a multi-year agreement. This partnership aims to leverage cutting-edge technology to deliver enhanced experiences to players and fans across England and Wales.
Overview of the Partnership
InteractSport, a leader in sports technology solutions, will continue providing electronic scoring and fan engagement applications under this extended partnership with Sportradar. Since its inception in 2017, the Play-Cricket Scorer app has witnessed over 100,000 cricket matches scored in England and Wales. The renewed agreement encompasses the delivery of key apps, including the Play-Cricket Scorer app, Play-Cricket Live app, and Countdown Cricket app, extending up to the year 2024.
Value Proposition
Each of these applications is crafted to offer unique value to the recreational cricket landscape, enhancing the overall matchday experience. The partnership not only complements existing initiatives by the England and Wales Cricket Board (ECB) but also fosters a deeper connection with the sport among participants and enthusiasts. Features like live-scoring, streaming, and video highlights cater to club admins, players, and fans alike.
Stakeholder Perspectives
Alison Crowe, the ECB Director of Digital & Data, emphasized the significance of this collaboration: “Our partnership with Sportradar enables us to deliver a quality experience to our recreational participants and fans through world-class technology. With an ever-increasing number of participants across England and Wales, we’re looking to inspire the next generation to share their passion.”
Managing Director of InteractSport, Sam Taylor, echoed this sentiment: “Sportradar is committed to supporting the growth of cricket at all levels. We believe the ongoing embedding of our digital solutions will enable the ECB to facilitate a closer connection with and relationship between recreational players. It will also add a new dimension to their engagement with the sport they love to play and watch.”
Key Applications
The Play-Cricket Scorer App, a standout offering in this partnership, is designed to simplify electronic scoring for cricket matches across all skill levels. This app seamlessly integrates with the ECB’s Play-Cricket platform, ensuring a unified experience for users.
Future Outlook
Looking ahead, the goal is to inspire greater participation and interest in cricket, leveraging technology as a catalyst for engagement. By fostering innovation and accessibility in scoring and fan interaction, InteractSport and Sportradar aim to shape a vibrant future for recreational cricket across England and Wales.
The collaboration between InteractSport and Sportradar signifies a pivotal step towards advancing recreational cricket engagement. Through intuitive applications and a shared commitment to innovation, this partnership aims to elevate the experience for players, administrators, and enthusiasts alike, heralding a new era of digital engagement within the sport.