In an exciting collaboration, Inspired Entertainment has entered into a strategic agreement with Paddy Power, a leading provider of betting services in the UK. Under the deal, Inspired will deliver comprehensive managed services for Paddy Power’s 1,400 terminals, including installation, remote and field technology support, as well as content and platform deployment. This partnership aims to enhance Paddy Power’s product offerings, drive revenue growth, and reduce operational costs. Additionally, Paddy Power will acquire 1,400 of Inspired’s cutting-edge Vantage cabinets throughout 2023, further bolstering their commitment to providing customers with the best possible retail gaming experience.
Enhancing the Retail Gaming Experience:
Paddy Power’s commitment to delivering exceptional betting shop experiences has led to their partnership with Inspired Entertainment. With a focus on premium locations, Paddy Power has established itself as a premier provider in the industry. By collaborating with Inspired, Paddy Power gains access to their extensive expertise and resources in managed services, content, and platform deployment. This collaboration enables Paddy Power to leverage the advanced capabilities of Inspired’s new Vantage terminal, ensuring that customers receive the highest quality gaming experience.
Mutually Beneficial Transformation:
The partnership between Inspired Entertainment and Paddy Power exemplifies the evolution of the gaming industry in the UK. Inspired’s shift from a hardware-centric business model to an asset-light, managed services approach has proven to be mutually beneficial. By adopting a more agile and cost-effective model, Inspired can provide enhanced services while reducing operational expenses for partners like Paddy Power. This transformation enables both companies to adapt to changing market dynamics and drive revenue growth in a rapidly evolving industry.
The Innovative Vantage Terminal:
At the heart of this collaboration is Inspired’s latest innovation, the Vantage terminal. Designed as part of their VLT (Video Lottery Terminal) range, the Vantage cabinet offers cutting-edge technology and exceptional performance. Paddy Power’s trials have demonstrated the terminal’s excellence, prompting them to integrate the Vantage cabinets into their retail shops. By doing so, Paddy Power further solidifies their commitment to providing customers with an unparalleled gaming experience, supported by the very best technology available.
A Longstanding Partnership:
The partnership between Inspired Entertainment and Paddy Power is built on a foundation of trust and a history of successful collaboration. Over the years, Paddy Power has come to know and trust Inspired’s products, which have consistently delivered value and customer satisfaction. This shared history of excellence has laid the groundwork for a strong and fruitful partnership, where both companies can leverage their strengths to drive innovation and growth in the gaming industry.
The collaboration between Inspired Entertainment and Paddy Power marks an important milestone in the UK gaming industry. By leveraging Inspired’s expertise in managed services, content, and platform deployment, Paddy Power aims to elevate their retail gaming experience to new heights. The integration of Inspired’s state-of-the-art Vantage terminals further reinforces Paddy Power’s commitment to delivering the best possible experience to their customers. As the gaming landscape continues to evolve, partnerships like this pave the way for continued growth, innovation, and customer satisfaction in the industry.