International Game Technology (IGT), through its subsidiary IGT Global Solutions Corporation, has entered into a transformative five-year partnership with the Atlantic Lottery. This strategic alliance aims to enrich the gaming experience for players in Atlantic Canada, comprising New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island.
Overview of the Partnership:
Under the terms of the agreement, IGT will supply a diverse array of content to the Atlantic Lottery, including instant games, a cloud-based remote game server (RGS), and cutting-edge player engagement tools. These offerings are poised to elevate the digital gaming landscape, providing players with dynamic and immersive experiences.
Benefits for Atlantic Lottery:
Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, underscores the significance of this collaboration. He emphasizes that partnering with IGT enables Atlantic Lottery to offer players a rich selection of digital instant games from IGT’s extensive portfolio. Moreover, the scalability of IGT’s cloud-based RGS empowers Atlantic Lottery to adapt its digital instants library in real-time, ensuring best-in-class experiences for players and continual enhancement of its iGaming offerings.
Omnichannel Branding and Scalability:
IGT’s RGS will play a pivotal role in facilitating omnichannel branding across both retail and digital platforms. This seamless integration ensures a cohesive gaming experience for players across various touchpoints. Additionally, the scalability of IGT’s technology enables agile modifications to meet evolving player preferences and market demands.
Duration and Potential Extensions:
The partnership is slated to span five years, lasting until April 2029. However, the agreement includes provisions for potential extensions, underscoring the long-term commitment of both parties to mutual growth and success.
Insights from IGT:
Srini Nedunuri, Senior Vice President of Global iLottery at IGT, expresses enthusiasm about the collaboration with Atlantic Lottery. He highlights the opportunity to leverage IGT’s cloud-based RGS and engaging digital instant games to expand Atlantic Lottery’s reach and enhance its offerings. Nedunuri emphasizes IGT’s commitment to providing reliable technology and top-performing games to drive business growth and cater to the evolving needs of players.
Positive Development Amidst Legal Disputes:
This partnership heralds positive news for IGT, following recent legal disputes with fellow supplier Acres. These disputes centered around potential patent infringement, but the collaboration with Atlantic Lottery underscores IGT’s resilience and continued focus on delivering innovative solutions and enriching gaming experiences.
The strategic partnership between IGT and Atlantic Lottery represents a significant milestone in the evolution of gaming in Atlantic Canada. By leveraging IGT’s cutting-edge technology and diverse content portfolio, Atlantic Lottery is poised to enhance player engagement, expand its reach, and drive growth in the digital gaming landscape. This collaboration underscores the pivotal role of partnerships in shaping the future of the gaming industry and reaffirms IGT’s position as a leading provider of innovative gaming solutions.