In a strategic move to bolster its gaming content, Playtech has inked a deal with SkillOnNet to distribute its games through the Argentine online casino platform, PlayUzu. This collaboration aims to elevate the gaming experience for Argentine players by diversifying the platform’s offerings.
Overview of PlayUzu:
SkillOnNet’s PlayUzu, a Spanish-language online casino launched in August 2023, has quickly gained traction in the Argentine market. Developed in partnership with BuenosAiresSlots, a prominent local land-based operator, PlayUzu embodies transparency and a ‘player first’ approach, resonating well with its audience.
Playtech’s Revenue Growth and Strategic Partnerships:
Playtech’s recent announcement of a 7% revenue growth for FY2023 underscores its robust performance in the industry. The company’s partnership with Fortuna in Europe and the latest collaboration with SkillOnNet signify its commitment to sustained growth and market expansion.
Insights from Playtech’s Senior Commercial Director:
Diane Crookes, Senior Commercial Director at Playtech, emphasizes the significance of localized content and expresses excitement about integrating Playtech’s games into Buenos Aires City’s gaming landscape. This partnership underscores the strength of the longstanding relationship between Playtech and SkillOnNet.
SkillOnNet’s Perspective and Addressing Regulatory Challenges:
Jani Kontturi, representing SkillOnNet, acknowledges Playtech’s esteemed reputation and highlights the importance of offering top-tier games to the Argentinian audience. Despite facing regulatory challenges such as Anti Money Laundering (AML) breaches, SkillOnNet remains committed to enhancing the gaming experience for its players.
The collaboration between Playtech and SkillOnNet marks a significant milestone in the expansion of PlayUzu’s gaming portfolio in Argentina. By leveraging Playtech’s renowned content, SkillOnNet aims to solidify its position in the market and deliver exceptional gaming experiences to players in Buenos Aires City and beyond.