Hot on the heels of last week’s Cheltenham Festival, Betfred has introduced an exciting new game, Giddy Up Bingo. This 50-ball, multi-stake variant is designed to simulate the thrilling atmosphere of a horse race, bringing a fresh twist to the traditional bingo experience.
Game Mechanics
In Giddy Up Bingo, numbered horses and jockeys replace traditional bingo balls. As the numbers are called, the mounts and their riders gallop off the screen, creating a dynamic and engaging visual experience. Players can choose from one of four horses, each representing a different ticket price. The prizes increase proportionally with the stake, adding an extra layer of strategy and excitement to the game.
Exclusive Release
The game is available exclusively for Betfred players. Joni Keelings, Bingo Manager at Betfred, expressed pride in the exclusive launch of Giddy Up Bingo and highlighted the positive reception from players. “To be able to work closely with Playtech to deliver something unique for our players adds great value to our partnership, and we’re delighted with the results,” said Keelings.
Timing and Relevance
The timing of the launch is no coincidence. Cheltenham is one of the biggest events in British horseracing, followed closely by the Grand National in April. This strategic release aligns Giddy Up Bingo with the peak of the horseracing season, capitalizing on the heightened interest and enthusiasm for the sport.
Playtech’s Director of Digital Bingo, Angus Nisbet, commented on the timing and reception of the game. He noted that Giddy Up Bingo had received a “strong early reaction,” and he believes in the game’s long-term appeal. “With horseracing season in full swing, it’s no surprise to see such a strong early reaction to Giddy Up Bingo — but we’re confident this is a variant players will enjoy all year round,” said Nisbet.
Collaborative Development
The successful launch of Giddy Up Bingo is a testament to the collaborative efforts between Betfred and Playtech. Nisbet praised the development team for their excellent work on the game. “Our development team has done a fantastic job with Giddy Up Bingo, and we’re delighted to have partnered with Betfred to bring it exclusively to their players,” he added.
Giddy Up Bingo represents a unique and innovative addition to Betfred’s gaming portfolio. By combining the excitement of horse racing with the familiar mechanics of bingo, the game offers a fresh and engaging experience for players. The positive early reception and strategic timing of the launch suggest that Giddy Up Bingo is poised to become a popular choice among bingo enthusiasts. With its dynamic gameplay and exclusive availability on Betfred, Giddy Up Bingo is set to gallop ahead in the competitive world of online gaming.