EveryMatrix, a prominent iGaming technology supplier, continues its strategic investments in gaming companies with its recent collaboration with Jelly, a UK-based gaming entity. This marks EveryMatrix’s second significant investment in the gaming sector, following its partnership with Swedish-listed LL Lucky Games AB in May 2021.
Shared Vision and Strategic Alignment:
Jelly’s CEO, David Newstead, expresses enthusiasm about the partnership, emphasizing its potential to drive forward Jelly’s studio expansion and product strategy. Both EveryMatrix and Jelly share a common vision for entertainment in mobile gaming, making the partnership a strategic fit. EveryMatrix’s CEO, Ebbe Groes, highlights Jelly’s impressive portfolio of titles and creativity in game development, underscoring the long-term potential of this collaboration. The alignment of vision and strategic objectives between EveryMatrix and Jelly sets the stage for a fruitful partnership aimed at mutual growth and innovation.
Market Expansion and Product Distribution:
As part of the collaboration, Jelly will integrate with EveryMatrix’s gaming aggregation platform, SlotMatrix, enabling the distribution of its titles to a vast network of global operators. This integration provides Jelly with a strategic foothold in key markets such as the US and Europe, facilitating the expansion of its footprint. EveryMatrix’s focus on engaging content and market-leading platform enhances Jelly’s ability to accelerate its product roadmap and reach a wider audience of players. The partnership not only benefits Jelly in terms of market access but also strengthens EveryMatrix’s position as a leading provider of iGaming solutions.
Quality Content and Innovation:
EveryMatrix’s investment in Jelly underscores its commitment to investing in quality content and fostering innovation within the gaming industry. Jelly’s team of industry veterans brings a wealth of experience in casino content development, ensuring the delivery of high-quality, mobile-focused gaming experiences. Ashley Bloor, CEO of SlotMatrix RGS, expresses excitement about the collaboration, emphasizing Jelly’s contribution to the growth of SlotMatrix RGS and the provision of high-quality content to operators. By partnering with Jelly, EveryMatrix aims to enrich its portfolio with innovative gaming titles, enhancing the overall gaming experience for players across various markets.
Long-Term Partnership and Growth Potential:
Both EveryMatrix and Jelly envision a long-term partnership aimed at driving innovation, expanding market presence, and delivering exceptional gaming experiences. EveryMatrix’s strategic investment in Jelly signifies its confidence in the company’s potential and its commitment to supporting its growth trajectory. With Jelly already live with several titles and a robust product roadmap in place, the partnership is poised for sustained success. By leveraging EveryMatrix’s resources, expertise, and global reach, Jelly aims to capitalize on emerging opportunities in the iGaming landscape and solidify its position as a leading gaming provider.
EveryMatrix’s investment in Jelly marks a significant milestone in the evolution of both companies, underscoring their shared commitment to innovation, quality, and growth. The partnership holds immense potential for driving forward the expansion of Jelly’s studio, accelerating product development, and enhancing the overall gaming experience for players worldwide. As the iGaming industry continues to evolve, collaborations like this one between EveryMatrix and Jelly pave the way for new opportunities, heightened competition, and greater innovation, ultimately benefiting operators and players alike.