Evolution’s subsidiary, Red Tiger, has achieved a significant milestone by making its full portfolio of slot games available in Sweden. This development is facilitated by a strategic partnership with AB Trav och Galopp (ATG), a prominent entity in the Swedish gambling sector.
ATG’s Legacy and Expansion
Owned by Swedish trotting and thoroughbred associations, ATG held the exclusive rights to provide horseracing betting in Sweden from 1974 until the end of 2018. However, following the re-regulation of the Swedish market in 2019, ATG diversified its offerings to include wider sports betting and casino games. This partnership with Red Tiger represents another step in ATG’s strategic expansion into the broader gaming industry.
Significance of the Partnership
James Jones, the Head of Business Development at Evolution, the parent company of Red Tiger, emphasizes the importance of this new alliance. He remarked, “Red Tiger’s games have proven popular in the Nordics since day one, and expanding our reach there with ATG is a significant development. We are sure that ATG’s players will enjoy the wide range of content on offer.”
ATG’s spokesperson, Christian Erlandsson, also highlighted the mutual benefits of the partnership. He stated, “Boosting our slots portfolio with content from an exciting studio like Red Tiger will provide players with added choice and enhance our overall casino experience.”
Red Tiger’s Strategic Moves
This collaboration with ATG is part of a broader expansion strategy by Red Tiger. Earlier this week, Red Tiger also went live with another operator, MrQ. Additionally, in late January, the software developer forged a partnership with London-based Gamingtech. These moves signify a period of considerable growth and diversification for Red Tiger, and further partnerships are anticipated in the near future.
Impact on the Swedish Market
The integration of Red Tiger’s portfolio into ATG’s offerings is expected to have a significant impact on the Swedish market. Red Tiger’s slot games, known for their high-quality graphics and engaging gameplay, are anticipated to attract a substantial number of new players. This is particularly important as the Swedish market continues to evolve and expand following its re-regulation.
Red Tiger’s partnership with ATG marks a pivotal moment in its expansion strategy. By leveraging ATG’s established presence and reputation in the Swedish market, Red Tiger is poised to significantly increase its footprint in the region. As both companies continue to grow and innovate, players can expect an enriched gaming experience with a wider array of high-quality content. This development underscores the dynamic nature of the gaming industry and the importance of strategic partnerships in driving growth and enhancing player experience.