In a strategic move to capture Spain’s bustling salones market, International Game Technology (IGT) has announced an exclusive distribution agreement with Orenes Grupo, the prominent leader in operations and gaming machine distribution in Spain. This partnership heralds a new era of tailored gaming experiences for Spanish players, with the debut title, Magic Fortune Link multi-level progressive, poised to make significant waves in the sector.
Market Overview:
Spain’s salones subsector boasts a formidable presence, encompassing around 3,000 gaming and bingo halls. These venues offer patrons a casino-like ambiance coupled with cutting-edge technology, making them hotspots for entertainment and gaming enthusiasts alike.
IGT’s Positioning:
Mark MacCombie, IGT Senior Vice President – EMEA Gaming, underscores the company’s strategic positioning to cater to the unique demands of Spanish salones customers. With Orenes Grupo as the exclusive distributor, IGT aims to deliver market-attuned gaming experiences tailored to Spanish preferences.
Magic Fortune Link:
At the heart of IGT’s foray into the Spanish salones market lies Magic Fortune Link, a dynamic multi-level progressive game designed to captivate players. Its success stems from its ability to seamlessly integrate entertaining game mechanics with regional nuances, resonating strongly with Spanish audiences.
Collaborative Success:
The success of Magic Fortune Link is a testament to the collaborative efforts between IGT’s local account team and Orenes Grupo’s seasoned expertise. Leveraging Orenes Grupo’s 50 years of business acumen and expanding market footprint, IGT is poised to deliver exceptional outcomes for Spanish salones operators.
Orenes Grupo’s Perspective:
José Quereda, Director of Distribution and Sales for Orenes Grupo, lauds IGT’s reputation for top-performing products tailored to specific player segments and geographies. Magic Fortune Link’s ability to engage Spanish players underscores the beginning of a fruitful partnership set to elevate gaming experiences across salones in Spain.
As IGT and Orenes Grupo forge ahead in their collaboration, the future of Spain’s salones market looks promising. With Magic Fortune Link paving the way for future installations and innovations, players can expect a myriad of captivating gaming experiences tailored to their preferences. Together, IGT and Orenes Grupo are set to redefine the landscape of Spanish salones, marking a significant milestone in the realm of gaming entertainment.