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UK & EuropeECA's New Executive Focuses on Industry Adaptation and Support Amidst Challenges

ECA’s New Executive Focuses on Industry Adaptation and Support Amidst Challenges

The European Casino Association (ECA) has appointed a highly experienced executive, who has worked extensively in the casino industry in Sweden and Finland for over two decades. In an exclusive interview with Gambling Insider, the new executive, Siltanen, shares her goals and highlights the need for continuous change in the licensed casino sector. The ECA has faced significant challenges due to the impact of the Covid-19 pandemic on land-based casinos. However, Siltanen emphasizes the crucial role of the ECA in supporting its members and driving the industry’s future development.

The Need for Adaptation in the Licensed Casino Sector:
Siltanen recognizes the professionalism of the licensed casino sector and acknowledges the industry’s ability to adapt to changes in regulations and customer behavior. Despite the constant need for adaptation, she emphasizes that the sector continues to operate professionally. This adaptability is vital as the industry undergoes shifts in regulations and responds to evolving customer preferences.

The ECA’s Response to the Covid-19 Pandemic:
The Covid-19 pandemic has posed significant challenges to the land-based casino industry. The ECA has closely monitored the ongoing effects of the pandemic on casinos and their operations. Although the effects have diminished over time, closures, restrictions, and curfews have disrupted the normal flow of ECA members. Outgoing Chairman Per Jaldung highlighted the difficulties faced by the industry, emphasizing the importance of the ECA’s support during such challenging times.

The Significance of the ECA’s Support:
Siltanen underscores the vital role of the ECA in supporting its members and the broader industry, particularly during times of strife. The organization’s support and guidance are crucial for navigating challenges and driving the industry forward. Siltanen expresses her motivation and enthusiasm for contributing to the future development of the industry through her role in the ECA.

The appointment of Siltanen as the new executive in the ECA brings a wealth of industry experience and expertise to the organization. Her focus on adaptation and support reflects the challenges faced by the licensed casino sector, especially in response to changing regulations and customer behavior. Despite the impact of the Covid-19 pandemic on land-based casinos, the ECA continues to provide essential support to its members. Siltanen’s commitment to the industry’s future development further emphasizes the importance of the ECA’s role in driving progress and resilience.

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