Flutter, a leading company in the betting and gaming industry, has unveiled its ambitious Positive Impact Plan, outlining strategic goals that echo its commitment to corporate responsibility and meaningful societal contribution. This plan reflects Flutter’s dedication to fostering a safer gambling environment, empowering its workforce, and enhancing community engagement.
Safer Gambling and Customer Well-being:
Flutter’s foremost priority is to promote responsible gambling practices and ensure the well-being of its customers. The company aims to achieve significant milestones in this regard, with targets set for both the short and long term. By 2026, Flutter endeavors to have 50% of its active online customers utilizing one or more of its Play Well tools, a suite designed to enhance the gaming experience while mitigating potential risks. Looking further ahead, by 2030, the company aims to increase this figure to 75%, demonstrating a steadfast commitment to fostering a safer gambling environment.
Diversity, Equality, and Inclusion (DEI) in the Workplace:
Recognizing the importance of diversity and inclusivity within its workforce, Flutter is dedicated to building teams that reflect the geographic diversity of the communities it serves. Through a comprehensive Diversity, Equality, and Inclusion (DEI) strategy, the company aims to create an environment where all employees feel valued and empowered to contribute their unique perspectives. By 2026, Flutter aims for 40% of leadership roles to be held by women, a testament to its commitment to gender equality and fostering diverse leadership.
Community Engagement and Social Impact:
Flutter’s commitment to making a positive impact extends beyond its operations to the communities it serves. Through strategic investments and partnerships, the company aims to support initiatives focused on sports, health, well-being, and technology. Building on previous investments, such as the £3.7 million contribution to community initiatives in 2021, Flutter seeks to amplify its efforts in driving meaningful change at the local level. By leveraging its resources and expertise, the company endeavors to be a catalyst for positive social transformation.
Continuous Evaluation and Reporting:
Flutter recognizes that achieving its ambitious goals requires ongoing evaluation and transparency. As such, the company commits to regularly monitoring progress against its stated objectives and providing transparent reporting to stakeholders. By maintaining accountability and adaptability, Flutter aims to ensure that its Positive Impact Plan remains aligned with its overarching corporate strategy and delivers tangible benefits to its customers, employees, and communities.
Flutter’s Positive Impact Plan represents a holistic approach to corporate responsibility, encompassing initiatives aimed at promoting safer gambling, fostering diversity and inclusion, and driving positive social change. By setting ambitious targets and leveraging its global scale, Flutter seeks to lead the industry in meaningful innovation and societal impact. As the company continues to execute its plan and evaluate its progress, it remains steadfast in its commitment to creating value for all its stakeholders while contributing to a more sustainable and inclusive future.