Interblock, a leading supplier and developer of electronic table game (ETG) products, has strategically expanded its global footprint by establishing a direct sales and customer support operation in the Netherlands. This significant move is aimed at enhancing the company’s market presence and strengthening customer relationships within the Dutch arcade market.
Direct Buyer Transition in the Netherlands
Interblock’s transition to a direct buyer in the Netherlands marks a pivotal shift in its operational strategy. This move allows Interblock to serve its Dutch customers more efficiently, providing tailored solutions that meet the unique preferences and demands of the local market. The company believes that this change will significantly improve its responsiveness and ability to cater to customer needs more precisely.
In a statement, Interblock expressed confidence in this new approach: “By transitioning to a direct buyer, we are positioned to enhance our responsiveness and tailor our offerings more precisely to the unique preferences of our Dutch arcade market.”
Leadership and Expertise
To spearhead its initiatives in the Netherlands, Interblock has appointed Klemen Sitar as the Deputy Sales Director for the EMEA region. Sitar, a seasoned professional with over 18 years of experience at Interblock, has held various significant roles such as Regional Sales Supervisor, Regional Sales Manager, and Deputy Director of Sales. His extensive knowledge and expertise, particularly in the Netherlands’ arcade and casino markets, will be instrumental in driving the company’s success in this new venture.
Interblock praised Sitar’s appointment, stating, “With his expertise, we are confident in our ability to drive unprecedented success and deliver unparalleled gaming experiences to our Dutch audience.”
Expansion in Europe
Interblock’s efforts to bolster its presence in Europe extend beyond the Netherlands. Earlier this month, the company announced partnerships with Grupo Orenes, Unidesa, and Covimatic, which will serve as Interblock’s Certified Service Providers across various territories in Spain. These collaborations aim to enhance service delivery and customer support, reinforcing Interblock’s commitment to its European clientele.
Strategic Appointments
In addition to its expansion activities, Interblock’s leadership has seen notable changes. Johan Svensson, who has been serving as the Acting CEO of Raketech since January, has now been officially appointed as the permanent CEO. Svensson’s leadership is expected to further strengthen Raketech’s strategic direction and operational effectiveness.
Interblock’s strategic expansion in the Netherlands and across Europe highlights its commitment to enhancing customer relationships and delivering superior gaming experiences. By transitioning to a direct buyer model in the Netherlands and appointing seasoned leaders like Klemen Sitar, Interblock is well-positioned to achieve significant growth and success in the European market. The company’s partnerships with key service providers in Spain further underscore its dedication to providing top-notch service and support to its customers. As Interblock continues to innovate and expand, it remains a formidable player in the global gaming industry.