Paf, a leading international gaming company, has announced an extended partnership with Color Line, a prominent cruise ferry operator. The new long-term agreement builds upon their previous collaboration and aims to enhance the gaming experience for customers traveling on Color Line’s routes between Norway, Sweden, Denmark, and Germany. The partnership will see the installation of Paf’s slot machines, entertainment games, and physical gaming tables on board. Both companies recognize the significance of responsible gaming and aim to prioritize it throughout their operations.
Positive Impact of the Partnership:
Thomas Gudbjerg, EVP of Commercial & Hotel Operation on board, expressed satisfaction with the partnership, stating that Paf has been a valuable contributor to the positive development of their gaming operations. Together, they have elevated the standards of gaming on Color Line’s ferries. Gudbjerg also acknowledged Paf’s strong commitment to responsible gaming, an aspect that is of utmost importance to Color Line.
Continued Growth and Investment in Gaming Experience:
Lasse Danielsson, COO for Paf, highlighted their success in achieving better revenues post-pandemic and outlined their plans for further improvements. Paf intends to invest in enhancing the gaming experience by introducing redesigned gaming areas, reducing the number of gaming machines, and focusing on quality. This strategic approach aims to sustain their positive growth trajectory while ensuring customers enjoy an enhanced and immersive gaming environment.
Paf’s Dedication to Responsible Gaming:
Paf has recently implemented a mandatory loss limit of €10,000 per year for young customers aged 18-24 across all its sites. This move comes after previously setting the loss limit at €20,000 for all online customers, establishing Paf as the first international gaming company to introduce such a restriction. By implementing this stricter loss limit for young customers, Paf aims to minimize risks and prioritize responsible gaming among this demographic. Jenna Ekström, Responsible Gaming Manager for Paf, emphasized the importance of safeguarding young customers and described the new measure as a significant step toward reinforcing their commitment to responsible gaming.
The extended partnership between Paf and Color Line signifies a continued focus on elevating the gaming experience for ferry passengers traveling between Norway, Sweden, Denmark, and Germany. With Paf’s expertise in gaming, the introduction of their slot machines, entertainment games, and physical gaming tables will enhance the onboard entertainment options. The emphasis on responsible gaming, reflected in Paf’s implementation of stricter loss limits for young customers, demonstrates their commitment to ensuring a safe and enjoyable gaming environment for all. As Paf continues to invest in the gaming experience and responsible gaming practices, passengers on Color Line’s ferries can look forward to an immersive and responsible gaming experience throughout their journey.