Novomatic Gaming Colombia, in collaboration with operator Vicca Group, has introduced innovative roulette machines with Mega Pay capabilities in Colombia. This strategic move further solidifies Novomatic’s presence in the Latin American (LatAm) gaming market.
Expansion in Colombia:
Novomatic’s recent installation of Mega Pay-enabled roulette machines marks a significant milestone in its expansion efforts in Colombia. These cutting-edge machines, installed in Gran Casino Buenavista and Zamba Plaza del Parque in Barranquilla, the bustling port city on Colombia’s Caribbean coast, signify Novomatic’s commitment to offering innovative gaming experiences in key regions.
Features of Mega Pay Roulette Machines:
The newly installed roulette machines boast the latest technology, featuring the Optimum and Titan models developed by Fazi, a subsidiary of the Novomatic group. These models combine a physical wheel with electronic screens, providing players with a dynamic and immersive gaming experience. Notably, the hybrid nature of these machines allows for live-streamed dealers, enhancing the realism of gameplay. Additionally, the Mega Pay feature introduces exciting possibilities with multipliers of up to x75 or x500, along with random number and multiplier selections, adding an element of unpredictability and excitement to each spin.
Strategic Partnerships and Market Expansion:
Novomatic’s collaboration with Vicca Group underscores the importance of strategic partnerships in expanding its foothold in LatAm’s gaming landscape. With seven subsidiaries already operating in the region and serving over 300 customers, Novomatic is poised for further growth. The installation of advanced roulette machines not only enhances the gaming offerings at key locations but also aligns with Novomatic’s broader strategy of catering to diverse market preferences.
Acknowledgment and Future Prospects:
In its press release, Novomatic expressed gratitude to Vicca Group for their trust and professionalism, highlighting the collaborative nature of the partnership. Looking ahead, Novomatic aims to leverage its expertise and innovative technologies to continue driving growth and innovation in the Colombian gaming market.
Industry Trends and Competitor Developments:
Novomatic’s expansion in Colombia coincides with broader industry trends and competitor activities in the LatAm market. Relax Gaming’s recent partnership with Betsala in Chile exemplifies the growing interest of international gaming companies in the region. By integrating popular titles such as Money Train 4, Temple Tumble, and Beast Mode into online casinos, Relax Gaming aims to capitalize on the growing demand for diverse gaming experiences in Latin America.
Novomatic’s introduction of Mega Pay roulette machines in Colombia represents a significant leap forward in the company’s expansion strategy. By combining cutting-edge technology with strategic partnerships, Novomatic aims to offer unparalleled gaming experiences to players in key markets like Colombia. As the gaming landscape continues to evolve in Latin America, Novomatic remains at the forefront, driving innovation and shaping the future of gaming in the region.