In an exciting development, Sherwin, who has been with ComeOn Group for two years as Director of Customer Engagement, is set to lead the company’s Data Strategy as a key member of the Executive Team. With a diverse background in analytics, product, and leveraging data-driven insights for customer marketing and personalized player engagement, Sherwin’s promotion underscores ComeOn Group’s commitment to enhancing personalization and player engagement to deliver a thrilling and secure entertainment experience.
Sherwin’s Rise to Lead ComeOn Group’s Data Strategy:
ComeOn Group CEO, Juergen Reutter, expresses his delight at Sherwin’s promotion, emphasizing his exceptional industry track record and the confidence in his ability to amplify personalization and player engagement initiatives. The CEO’s pride in promoting talent from within reflects the company’s people strategy at ComeOn, which values and nurtures internal growth opportunities. Sherwin himself expresses his privilege at leading the Data Strategy and joining the esteemed Executive Team, recognizing the immense potential of leveraging the organization’s rich data to drive further business growth.
ComeOn Group’s Partnership with Splash Tech:
In a significant move in November 2022, ComeOn Group entered into a multi-game agreement with the free-to-play platform, Splash Tech. This collaboration marks a milestone for the iGaming operator, as its primary objective is to enhance customer engagement for its sports segment. As part of the deal, Splash Tech’s diverse sports games portfolio will be launched across various markets where ComeOn Group operates. This strategic partnership demonstrates ComeOn Group’s commitment to expanding its offerings and providing an immersive and engaging experience for its sports customers.
ComeOn Group’s Collaboration with Apparat Gaming:
Earlier in the same year, ComeOn Group introduced a new casino API developed in partnership with German developer Apparat Gaming. This collaboration showcases the iGaming operator’s dedication to delivering innovative solutions and enriching the gaming experience for its customers. The casino API is designed to enhance the platform’s functionality and provide a seamless and dynamic interface for players, further cementing ComeOn Group’s position as a leading player in the industry.
Sherwin’s appointment to lead ComeOn Group’s Data Strategy highlights the company’s commitment to leveraging data-driven insights to enhance personalization and player engagement. With a focus on talent development and promoting from within, ComeOn Group emphasizes its dedication to fostering a culture of growth and innovation. The partnership with Splash Tech and the collaboration with Apparat Gaming exemplify ComeOn Group’s proactive approach to expanding its offerings and delivering exceptional gaming experiences. By harnessing the power of data, ComeOn Group is poised to continue delivering exciting and secure entertainment to its customers while driving customer engagement to new heights in the iGaming industry.