Play’n GO, a renowned supplier in the gaming industry, has recently joined the Canadian Gaming Association (CGA). This move aligns with Play’n GO’s strategic focus on the North American market and its commitment to safe, regulated iGaming. With over 70 members, the CGA has been a pivotal entity in representing both operators and suppliers in Canada’s gaming sector for nearly two decades.
Canadian Gaming Association: A Brief Overview
The Canadian Gaming Association is a trade association dedicated to advancing the gaming industry in Canada. Its membership comprises a diverse group of stakeholders, including operators and suppliers, who work together to promote a safe, regulated, and sustainable gaming environment. Paul Burns, the President and CEO of the CGA, emphasized the alignment of Play’n GO’s values with the Association’s mission, particularly in advancing the industry’s evolution while ensuring player protection.
Play’n GO’s Presence in Canada
Currently, Play’n GO operates in the Canadian provinces of Ontario and Québec. The company has recently collaborated with Loto-Québec, further cementing its footprint in the Canadian market. This partnership is a testament to Play’n GO’s commitment to expanding its reach and influence within Canada’s regulated gaming landscape.
Expansion in North America
The year has seen Play’n GO intensify its focus on the North American market. Notably, the company has formed strategic partnerships with BetMGM and Rush Street Interactive in Pennsylvania. These collaborations, initiated in April, are part of Play’n GO’s broader strategy to establish a robust presence in North America.
Commitment to Sustainability
In line with its recent partnerships and expansion efforts, Play’n GO released its first official sustainability report at the end of May. This report outlines the company’s sustainability strategy for 2023 and beyond, reflecting its dedication to fostering a sustainable future for the gaming industry. The sustainability strategy underscores Play’n GO’s commitment to environmental responsibility and sustainable business practices.
Statements from Industry Leaders
Paul Burns expressed his enthusiasm about Play’n GO joining the CGA, highlighting the shared values between the two entities. “We’re pleased to welcome Play’n GO to the Canadian Gaming Association. Play’n GO’s values align perfectly with our own – advancing the evolution of Canada’s gaming industry in a safe way that protects players. We’re glad to have them on board,” said Burns.
Saam Hafezi, Head of Region, North America at Play’n GO, also commented on the partnership. He reiterated Play’n GO’s long-standing advocacy for a safe and regulated iGaming industry. “Play’n GO has long advocated for a safe, regulated iGaming industry, and we’re proud to join an official body like the Canadian Gaming Association that shares those goals. We look forward to collaborating with fellow stakeholders within the Association to achieve a brighter, more sustainable future for us all, and we thank the Canadian Gaming Association for accepting our membership application,” said Hafezi.
The inclusion of Play’n GO in the Canadian Gaming Association marks a significant step in the company’s North American expansion strategy. By joining forces with the CGA, Play’n GO reinforces its commitment to a regulated, safe, and sustainable gaming environment. This partnership is poised to contribute positively to the growth and evolution of the gaming industry in Canada and beyond.
Play’n GO’s membership in the CGA, its ongoing efforts in Canada, and its recent sustainability initiatives collectively underscore the company’s dedication to advancing the gaming industry in a responsible and sustainable manner. This strategic move not only enhances Play’n GO’s presence in North America but also aligns it with like-minded stakeholders committed to the industry’s future.